ERICA LUCIA PEREIRA PIRES
ERICA LUCIA PEREIRA PIRES

Marketing Project Manager / Designer

Actively looking · Member since 15 Jul 2025
Message
Location
Portugal
Desired salary
Unspecified
Work preference
Full Time
Experience level
Not set

About

Professional summary

Creative and detail-driven Art Director with over 15 years of international experience shaping impactful brand stories across print, digital, social, and environmental platforms. Skilled in transforming complex strategies into compelling visual narratives that elevate brand presence and engage diverse audiences. Expert in Adobe Creative Suite, Figma, video production, and motion design (Premiere, After Effects), with a keen eye for typography, composition, and storytelling. Passionate about leveraging AI and emerging technologies to enhance creative workflows and push design boundaries. Proven leader in cross-functional and multicultural team environments, known for providing constructive feedback, maintaining brand consistency, and driving results through collaborative, inclusive approaches.

Skills

15 capabilities

Experience

Career history

IT Specialist University of Utah

Supported and developed information systems across data control, security administration, and software/web development. Provided user training and orchestrated IT projects to enhance system efficiency and foster team collaboration.

Marketing Project Manager & Web Developer MSS Pay

Spearheaded Agile-driven projects, ensuring timely delivery and alignment with key performance indicators. Engineered and maintained WordPress websites, significantly enhancing the company’s online presence. Directed data-driven social media campaigns, resulting in increased lead generation and heightened audience engagement. Formulated strategic marketing content that bolstered lead generation for the sales team.

IT & Marketing Intern University of Utah Hockey

Enhanced SQL databases, optimizing data control to improve decision-making processes. Developed a mobile app for effective presentation and visualization of analyzed data. Coordinated marketing campaigns utilizing Agile methodologies across multiple platforms. Created and executed a comprehensive marketing plan for both digital and traditional channels.

Web Developer, Designer & Social Media Manager University of Utah – Columbus Community Center

Designed and deployed a WordPress site, leading to increased traffic and improved retention rates. Developed and implemented content strategies for social media platforms including Facebook, Instagram, LinkedIn, and YouTube.

Marketing Analyst, Social Media Manager, Art Director, & Web Designer Lumos Language School

Increased student enrollment by 20% through innovative online and offline marketing strategies. Engineered and launched a WordPress site, boosting site traffic and user engagement. Produced and directed multimedia content for advertising campaigns, including video production.

Marketing Analyst & Web Designer Dentsply Sirona

Managed Magento websites, achieving increased sales by 20-35% through data analysis and marketing optimization. Supervised the production of multimedia content for online and offline advertising campaigns.

Social Media Analyst & Web Designer Lode

Coordinated online marketing campaigns, resulting in a 200% growth in Instagram and Facebook followings. Created multimedia content for both digital and physical advertising, driving higher customer engagement.

Communication & Web Design Manager Bureau Veritas do Brasil - BVQI

Managed supplier communications for Petrobras’ Goods and Services Registration Portal, improving the approval rate by 30%. Directed internal communications and web systems for five departments, ensuring efficient and secure data exchanges.

Administrative Services Petrobras

Provided SAP and web service support, ensuring accurate updates for Petrobras' evaluation and registration processes.

Customer Service Petrobras

Delivered personalized support for Petrobras' registration platform, efficiently managing and resolving system issues.

Web Designer Analyst Brchic.com

Increased sales by 35% through innovative WordPress-based e-commerce marketing campaigns. Planned and analyzed marketing campaigns, driving engagement through email marketing and website enhancements.

Art Director & Marketing Assistant IATEC

Increased student enrollment by 15-20% through comprehensive marketing campaigns across digital and print channels. Developed educational materials for both print and digital platforms, supporting students and instructors.

Marketing Director, Web Designer, & Social Media Manager Freelancer

Managed end-to-end marketing, web development, and social media strategies for clients, significantly enhancing digital presence and performance. Implemented successful social media campaigns, driving engagement across multiple platforms including Pinterest, Facebook, and Instagram.

Education

Learning history

SLCC

Associates of Computer Science & Information Systems, Web Development & Digital Marketing

University of Utah

Master of Information Systems, Project Management

UNESA

Master of Business Administration, Communication for Digital Media

UNESA

Bachelor of Social Communication, Publicity and Advertising

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