Email Marketing Manager

Spearheaded email and SMS marketing strategy for a wellness/medical brand, increasing email-driven conversions from 13% to 29%.
Collaborated with product, engineering, and content teams to create and deliver highly targeted campaigns, optimizing user journeys and aligning messaging across channels to increase customer engagement through both email and SMS.
Managed A/B testing and in-depth data analysis to identify high-performing campaigns, continuously refining strategies to enhance user engagement and campaign effectiveness.
Led cross-functional teams on product launches, crafting impactful communication strategies that drove both user acquisition and retention.
Designed and implemented tailored onboarding, lifecycle, and reengagement campaigns, ensuring a personalized experience for each stage of the user journey.
Worked with product and engineering teams to define and build custom event triggers in Klaviyo, improving audience targeting and automation flows based on lifecycle stages and user behavior.

Lead all aspects of email marketing, including strategy, development, implementation, and analysis, for a leading educational technology company.
Create and execute effective email campaigns and automations using ESPs such as Klaviyo, Hubspot, Active Campaign, and Mailchimp.
Conduct regular audits of email marketing platforms to identify opportunities for optimization and implement strategies for list hygiene through user journeys, life cycle roles, and segmentation.
Implement retargeting automation to increase engagement, retention, and conversions, and coordinate the migration of all brands to Klaviyo, including data clean-up, audience segmentation, and ongoing list management.
Develop and execute email optimization strategies using dynamic emails to better target customers and increase brand awareness through referral programs managed through email drips and website implementations.

Formulated and executed marketing strategies for high-value products to generate leads through various channels such as content, email marketing, SEO, and PPC.
Conducted research, managed and redesigned the company’s website, followed best practices and collaborated with the SEO team.
Developed email automation workflows for nurture campaigns, incorporating lead scoring for different customer personas and journey stages. 
Orchestrated event strategies, procedures, and lead-generating marketing campaigns.
Coordinated with sponsors, exhibitors, and speakers to establish brand recognition and positioning, which resulted in growth in client relations and successful brand-owned email marketing conferences.