Business Analyst and Project Executive

Monitored and improved brand reputation via public feedback tracking and sentiment analysis. Collaborated with cross-functional teams to optimize the customer journey through AI-driven automation and process improvement. Built dashboards and reports to analyze customer data using Power BI and SQL. Draft automated customer service agent using AI/NLP tools to streamline support tasks.

Communicate and manage internal teams to execute both internal and external projects. Communicate with clients throughout external projects. Work closely with manager to align strategic plannings to achieve given missions. Work closely with manager to build and control team’s KPIs to achieve given missions. Brainstorm to enhance creative ideas to improve solutions.

Conduct research on potential market, competitors, giving Sales & Marketing team information of specific target corporate and industrial park. Analyze consumer preferences to determine the potential sales of a product or service. Analyze online marketing channels (Website, Facebook, LinkedIn and other social media channels), using Google Data Studio. Gather data of consumers, competitor and market news. Simplify complex data into a user-friendly format such as graphs, charts and other visual aids.

Conducted market research and participated in marketing strategy development. Assisted with IT projects including payment gateway and contact center setup. Evaluated cost structures and monthly operations, built dashboards using Excel/Power BI, and improved performance tracking. Drafted internal reports and supported the director with strategic ad hoc tasks.