Business and Marketing Professional
About Me
I am an experienced business and marketing professional with over 10 years of experience across FMCG, banking, and insurance. Recently, I transitioned into data analytics, where I have developed skills in R, Python, SQL, and data visualization. I am passionate about turning business questions into actionable insights and have a proven ability to drive campaigns and loyalty strategies using data storytelling and segmentation. I am open to analyst, insights, and strategy roles where analytics meets execution. My projects include conducting data cleaning and visual analysis of the Titanic dataset, analyzing sales and discount strategies for FMCG products, and performing customer segmentation using RFM and clustering techniques. I have a strong background in both technical and business skills, including data analysis, business strategy, and marketing campaign design.
Skills
Project ManagementPythonSQLCommunicationData AnalysisStakeholder ManagementReportingMarket ResearchBudget ManagementStrategic ThinkingMarketing StrategyCampaign ManagementBusiness StrategyConversion Rate OptimizationBrand Management
Experience
Conducted in-depth customer data analysis and derived actionable insights, leading to a 15% incremental lift in business-as-usual activities through targeted customer strategies. Designed and executed integrated campaigns and communication strategies, achieving a 20% increase in customer engagement for the loyalty program.
Analyzed 800K+ customer datasets to enhance cross-sales campaigns. Designed targeted acquisition strategies, achieving >66% of campaign goals with optimized budget allocation.
Led campaign team with end-to-end responsibility from overall database marketing strategy, lifecycle journey design, and delivery to optimization across various channels.
Developed and executed existing customer campaigns, improving the profit and customer engagement along the customer journey, achieving a 20% conversion rate from the shrinking market segment.
Executed the marketing standard material statement and key visual design, aligning the segmented customer with the corporate communication policy.
Pioneered the new B2B marketing initiatives, selling ready-made meals and supplies to Quick Service Restaurants (QSRs).
Project Manager & ASEAN coordinator for Sales & Marketing function.
Developed and implemented brand strategies, yearly budgeting control, and sales forecasting & KPIs.
Responsible for executing projects and initiatives that support the broader short and long-term marketing strategy.
Created and developed channel strategic plan and implementation.
Education
Master of Business Administration (Major in Business Modeling and Analysis)
Bachelor of Business Administration (Major in Marketing)
Certificate of English for Business and Management
Portfolio not available.