Marketing Professional

I am a marketing professional knowledgeable about NPD & market data analysis. I am thorough in tracking market trends, competitor activities, and consumer behavior to create highly successful campaigns. I have experience across various industries and channels. Currently, I work as a Brand Manager at Tazaki Foods Ltd., where I manage all NPD projects and serve as the product owner responsible for overall product management for the Yutaka brand. My role involves leveraging insights about ethnic food markets and consumer needs, conducting category and competitor analysis, and contributing to NPD concept generation.

In my current position, I liaise product development activities, including sensory comparison and competitor comparison, to deliver unique product selling points. I lead a cross-functional team to ensure timely delivery of NPD projects and coordinate the creation of product packaging. I am also responsible for the continuous improvement of the portfolio of over 200 products of the Yutaka brand, actively managing the product life cycle and packaging updates.

Previously, I worked as a Market Research Analyst at Mintel Group Ltd., where I delivered market data by conducting market research for various FMCG industries in Japan, the UK, the US, and European countries. I analyzed market data from government statistics and research agencies, providing insights to help clients grow and develop their business strategies. My experience also includes roles in sales and marketing, where I engaged with customers and analyzed sales data to forecast production volumes.

I hold a Bachelor of Arts in English from Sophia University in Tokyo and have participated in an exchange program at the University of California, San Diego. I am fluent in English and Japanese, with some knowledge of French. I am passionate about market research and brand strategy development, and I continuously seek to improve my skills and knowledge in the field.