Mike Ortiz
Mike Ortiz

Marketing Manager

Actively looking · Member since 24 Jul 2025
Message
Location
United States
Desired salary
Unspecified
Work preference
Full Time
Experience level
Not set

About

Professional summary

I am a dedicated marketing professional with a strong background in brand strategy and creative communication. Over the years, I have honed my skills in strategic marketing planning and content development, which has allowed me to effectively engage audiences and drive brand awareness. My experience includes managing marketing initiatives for organizations, where I have successfully increased email engagement and improved user experience through website overhauls.

In my current role as Marketing Manager at North Suburban YMCA, I lead a creative team and collaborate with leadership to align marketing strategies with business goals. I take pride in developing compelling content across various platforms, which has resulted in increased program enrollment and community engagement. My ability to analyze data and optimize campaigns has been key to my success in this role.

I have also worked as a Marketing Associate and Graphic Designer, where I drove social media strategies and ensured brand consistency across all marketing materials. My experience in graphic design has equipped me with the skills to create visually appealing content that resonates with audiences.

Throughout my career, I have actively participated in various committees and initiatives, showcasing my commitment to professional development and community involvement. I completed the Multicultural Executive Career Advancement program, which enhanced my leadership skills and emotional intelligence.

With a dual degree in Visual Communications and Journalism from Loyola University Chicago, I possess a unique blend of creative and analytical skills that I leverage to achieve marketing objectives. I am passionate about using my expertise to make a positive impact in the organizations I work with.

Skills

10 capabilities

Experience

Career history

Marketing Manager North Suburban YMCA

Increased email engagement by 3% Annually and maintained a 50% email open rate through my strategic marketing. Led website overhaul, driving a 30% increase in traffic and enhancing user experience to our member base. Developed compelling content across print, digital and video, strengthening our brand voice within the Y’s 14 communities. Resulted in an increase awareness of our association and uptick on online program enrollment. Partnered with leadership to align Marketing initiatives with business goals to support membership and fundraising. Directed creative team, optimizing campaigns for Higher Engagement and community impact. Active in YMCA Committees such as the YMCA Collective Marketing Initiative, YMCA Digital Services Committee, the Illinois State Alliance YMCA Fall Rally since 2021 and Co-host the Marketing and Membership Peer Group from 2022-2024 and the IL State Alliance REMLE Committee. Completed the Multicultural Executive Career Advancement (MECA) program, gaining expertise in Emotional intelligence, Systems Thinking, Fiscal Management.

Marketing Associate/ Graphic Designer North Suburban YMCA

Drove social media & digital strategy, increasing engagement and brand visibility with a yearly increase of followers of 100+ every year. Ensured brand consistency, aligning marketing materials with Y-USA guidelines. Executed Multi-channel campaigns, boosting program enrollment and donor engagement.

Graphic Designer North Suburban YMCA

Designed print & digital materials, improving and transforming the brand perception and member engagement. Enhanced digital presence through video, motion graphics and website updates.

Environmental Graphic Designer AION Solutions

Developed branding solutions for business clients, ensuring alignment with corporate identity. Collaborated with cross functional teams to create impactful environmental graphics.

Education

Learning history

Loyola University Chicago

B.A. in Visual Communications & B.A. in Journalism

This professional hasn’t added portfolio projects yet.

This professional hasn’t listed any services yet.

Jobs Talent Salaries
Menu