Marketing Manager North Suburban YMCA
Increased email engagement by 3% Annually and maintained a 50% email open rate through my strategic marketing. Led website overhaul, driving a 30% increase in traffic and enhancing user experience to our member base. Developed compelling content across print, digital and video, strengthening our brand voice within the Y’s 14 communities. Resulted in an increase awareness of our association and uptick on online program enrollment. Partnered with leadership to align Marketing initiatives with business goals to support membership and fundraising. Directed creative team, optimizing campaigns for Higher Engagement and community impact. Active in YMCA Committees such as the YMCA Collective Marketing Initiative, YMCA Digital Services Committee, the Illinois State Alliance YMCA Fall Rally since 2021 and Co-host the Marketing and Membership Peer Group from 2022-2024 and the IL State Alliance REMLE Committee. Completed the Multicultural Executive Career Advancement (MECA) program, gaining expertise in Emotional intelligence, Systems Thinking, Fiscal Management.