RetailTech - Pricing & Supply Chain with Data & AI - Head of Marketing & Business Development

I have solid experience in business development and marketing, with expertise in B2B. I remain curious and enthusiastic about bringing my skills to an innovative and ambitious structure. With 20 years of experience in responsible positions within Marketing and Commerce, I have strong expertise in marketing acquisition levers (SEO, SEA, Social, PRM/CRM, etc.). My approach is ROI-focused. I am proficient in English and have a professional level of communication.

My skills encompass various domains including Marketing, where I create marketing and communication plans, implement operational actions to generate business, and develop budgets while tracking marketing KPIs. In the commercial sector, I focus on prospecting and hunting for SMEs and large accounts, managing sourcing, negotiations, closing, and customer loyalty. I also develop account plans and client strategies, along with budget creation and commercial KPI tracking.

In the digital realm, I create digital acquisition plans and brand strategies, improving online visibility through SEO, SEA, and social media. I manage branding and optimize storytelling on social networks, establishing KPIs and digital reporting. My management experience includes recruitment, training, and coaching.

Currently, I am the Head of Marketing and Lead Generation at Optimix Solutions, where I lead a team and oversee digital marketing initiatives. I am responsible for improving digital visibility, implementing a CRM, and creating content for blogs and white papers. I also manage event communications and marketing offers.

Previously, I held various roles including Client Director at Publicis Media, where I constructed CRM strategies and managed client relationships. My experience also includes roles in sales and marketing management across different companies, focusing on growth marketing and omnichannel acquisition strategies.