I'm a professional with extensive experience in marketing and communications, with a degree in Social Communication from Uni Santana and advanced English skill. I have worked in product marketing, structuring the trade marketing area and helping to define and implement the seasonal campaign grid and calendar. Experience in managing clients in the insurance category in Portugal. Monitoring the product sales curve, defining targets and differentiated communications for each type of audience. Developing visual communication. Issuing reports and various presentations. Availability for immediate start and travelling.
Experience with demonstrable results in successful campaigns on marketplace platforms. In-depth knowledge of digital marketing tools such as Google Analytics, Google Tag Manager, SEMrush, among others. Analysing data and applying insights to make strategic decisions. Knowledge of strategies to boost sales, improve the customer experience and increase traffic on marketplaces and own platform.
Publishing content for publication on all the company's channels. Development of personas. Planning and execution of special projects for social networks. CRM reporting.
Responsible for the assigned client portfolio, monitoring all matters inherent to the fulfilment of established service levels and respective business growth objectives; Ensuring the constant development of the client portfolios I manage, both from the point of view of loyalty, negotiation, needs assessment and the presentation of changes, additions/updates and proposals for new solutions.
Responsible for defining flows, deadlines, stakeholders, reports, strategic meetings of the monthly S&OP cycle and tactical meetings of the weekly S&OE weekly; Construction and presentation of Demand, Supply and Costs material to board; Support for all restaurant and market areas (Supply, Costs, Growth, Revenue, CX, Mkt, among others); Responsible for approving email marketing campaigns, Google Adwords, Retargeting, Display Campaigns, Social Ads, Buying advertising space and negotiating partnerships.
Monitoring client stock and creating Sell Out campaigns. Prospecting, setting up and delivering fairs and events, partnering with agencies to hire promoters and salespeople. Face-to-face and online training for salespeople; incentive campaigns. Development and purchase of gifts and promotional materials. Technical visits.
Bachelor in Social Communication
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