Senior Creative Designer

I am a creative and results-driven senior creative designer with over 15 years of experience in both B2B and B2C sectors. My proven ability to lead end-to-end marketing design, web UX/UI projects, and brand development initiatives has allowed me to transform complex concepts into visually impactful assets that drive engagement and business growth. I focus on data-driven design optimization and thrive in cross-functional collaboration with teams in Marketing, Product, Management, HR, and Development.

In my most recent role as a Senior Marketing Designer at Rivery, a data integration platform, I led marketing design for performance-driven campaigns across digital channels, achieving a click-through rate of 1.2. I developed a new company website, landing pages, a mascot, and promotional materials, and spearheaded a website redesign project that resulted in a 20% increase in organic traffic and improved overall website engagement.

Previously, I served as the Head of Design at CYE, where I directed design strategy across digital marketing and website UX/UI, collaborating closely with executives and the VP of Marketing to ensure visual alignment with business goals. My experience also includes a temporary position as Head of Design at Aidoc, where I owned brand development and visual identity systems, and produced UX/UI for high-converting campaign assets.

As a Senior Marketing Designer at Mend, I executed end-to-end marketing design projects, including UX/UI for product pages, while maintaining website design and brand identity. My freelance work as an Art Director and Senior Creative Designer from 2010 to 2017 involved designing branding and digital projects for various startups and tech clients.

I am proficient in a variety of tools and software, including Figma, Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Animate, Acrobat), Canva, MS Office, Google Workspace, and AI Tools.