Paid Media Strategist | Digital Marketing Specialist

Led the full marketing and communications operation for a B2B courses and mentorship company, overseeing a team. Developed and executed digital product launches in partnership with the company's expert, achieving project ROIs of up to 5x. Created and optimized paid media campaigns across Meta Ads, Google Ads, LinkedIn Ads, and additional platforms, managing budgets exceeding R$200,000. Implemented advanced tracking, A/B testing, and data-driven optimizations to improve campaign results and increase lead generation. Worked directly in commercial and client-facing roles prior to management, gaining experience in B2B sales, client relationships, and strategic planning. Coordinated cross-functional creative and sales efforts, aligning marketing initiatives with commercial objectives to boost growth.

Managed traffic and paid campaigns for diverse clients at one of Brazil’s largest digital agencies, working with Google Ads, Meta Ads, YouTube, and programmatic networks. Improved performance metrics by optimizing bids, creatives, and targeting, consistently delivering lower CPL and higher ROI for clients in various industries. Collaborated with sales and creative departments to ensure marketing strategies met client goals and industry best practices. Contributed in planning, launching, and reporting on multichannel campaigns for mid- and large-scale clients.

Delivered excellent customer assistance in one of Brazil’s largest retail chains, resolving issues across various channels and ensuring positive customer experiences. Developed strong communication, empathy, and problem-solving skills in a high-volume environment.

Relevant Coursework: Operations Management, Process Optimization, Quality Control, Project Management Professional Development.