I am a Sales Enablement and Revenue Operations leader with over 8 years of experience designing onboarding programs, certifications, playbooks, and enablement tools that accelerate revenue growth and improve sales performance. Throughout my career, I have built scalable learning and development (L&D) and go-to-market (GTM) frameworks, developed sales assets and ROI tools, and aligned enablement efforts with Product, Marketing, and Revenue Operations teams. I am skilled at measuring adoption and impact through key performance indicators such as ramp time, stage conversion rates, and content usage.
I have led the design and rollout of enablement frameworks for commercial and customer-facing teams, including onboarding, certifications, and knowledge checks. I developed and implemented sales playbooks covering ideal customer profiles, messaging, objection handling, and competitive positioning. I also built and maintained performance dashboards and ROI models that serve as deal accelerators and decision-making tools.
My experience includes partnering closely with Product and Marketing teams to ensure enablement materials align with product roadmaps and market updates. I have delivered global training through live workshops, webinars, and self-paced digital modules, focusing on discovery, negotiation, and solution selling. I successfully reduced training time by 30% and increased new hire retention by 50% through redesigned onboarding programs.
I managed recruitment, onboarding, and continuous coaching of high-performance sales teams, overseeing sales processes, KPIs, and training reinforcement to drive consistent revenue delivery. I formalized a corporate training program registered with the Brazilian Ministry of Education, enhancing brand reputation and gaining national recognition.
My key achievements include a 120% increase in average revenue per client through cross-sell and upsell strategies, a 50% improvement in new hire retention, and building ROI calculators and dashboards that accelerated decision-making and improved deal velocity. I am fluent in Portuguese and English, with intermediate proficiency in Spanish, and proficient in tools such as Salesforce, Hubspot, Power BI, Excel (VBA/SQL), Moodle, Canva, and webinar platforms.
