I’m Nguyễn Huy Lân (Drake Nguyen), a Digital Marketing & E-commerce leader with over 10 years of experience driving growth through AI-powered workflows and automation. I have led high-impact campaigns across Cosmetics, Functional Foods, and Cross-border E-commerce, combining strategic leadership with hands-on execution. With more than 6 years in team leadership, I have built systems, streamlined operations, and optimized processes to help businesses scale faster, cut costs, and boost performance.
My background in IT and Network Security gives me a strong technical edge. I leverage AI tools, cloud platforms, and automation systems such as Google Workspace, n8n, and LarkSuite to digitize workflows, standardize data, and accelerate innovation. I work smart and continuously improve by driving lean, AI-enabled systems that create efficiency, empower teams, and fuel sustainable growth.
Throughout my career, I have designed and implemented AI-integrated workflows that reduce manual tasks and boost team efficiency. I have built real-time marketing dashboards and provided strategic guidance, hands-on system setup, and team coaching. I have experience hiring and training marketing teams, launching affiliate and KOC programs, and optimizing marketing budgets to maintain sustainable profit margins.
I have developed and integrated website, social, CRM, and automation systems to significantly improve customer journeys and conversion rates. I am skilled in restructuring digital marketing systems, integrating data analytics, and unifying tools to replace fragmented workflows. I have also strengthened social media channels and deployed collaboration platforms to improve team operations.
I am passionate about exploring AI tools and automation workflows, studying global marketing trends and SaaS growth models, and sharing knowledge through mentoring and community building. Additionally, I enjoy photography, creative design inspiration, and traveling to discover cultural insights for localized campaigns.
Designed and implemented AI-integrated workflows, reducing manual tasks and boosting team efficiency by 20% in 2 months. Built Looker Studio dashboards to deliver real-time marketing insights, cutting decision-making time by 30%. Provided strategic guidance, hands-on system setup, and team coaching.
Hired and trained an 8-member marketing team, applying AI-driven workflows to reduce operational costs by 15%. Launched Affiliate & KOC programs, expanding lead sources and increasing lead acquisition by 25% in 3 months. Set growth direction, built team capabilities, executed campaigns.
Built the Marketing Department from the ground up, establishing KPIs and SOPs, achieving 40% SEO conversion and 400M VND revenue from returning customers. Optimized marketing budget allocation, maintaining a 10–20% cost-to-revenue ratio and ensuring sustainable profit margins. Architected processes, led the team, and directly optimized campaigns.
Developed and integrated Website, Social, CRM, and Automation systems, significantly improving customer journey and conversion rates. Redesigned user flow and CRM flow, reducing drop-offs and increasing retention. Delivered end-to-end solution design, technical implementation, and team training.
Restructured and built the Digital Marketing system from the ground up, integrating data analytics and unified tools to replace fragmented workflows. Strengthened the Facebook channel during a high-dependency phase by researching and implementing new growth strategies. Deployed Facebook Workplace to streamline internal operations and improve team collaboration. Recruited and trained an in-house Facebook Ads team, elevating execution speed and expertise. Streamlined team structure, stabilized marketing operations, and significantly improved efficiency by transitioning to a fully integrated system.
Managed ad budgets of 500M–2B VND/month across Facebook, TikTok, Google, scaling to 30,000+ monthly traffic and 10,000+ orders/month. Led a 6+ member team (Ads, Content, Design, Sales), implemented SOPs, driving continuous revenue growth for 3 years. Provided direct operations leadership, optimization, strategic decision-making, and team development.
Implemented advertising campaigns as directed by the Team Leader. Collaborated with design and content teams to create advertising ideas. Created ad content for assigned products (Real Estate Courses, Parenting). Coordinated with the sales team to track, report, and analyze effective campaigns. Measured, reported, and evaluated the effectiveness of each campaign.
Sourced and advised target customers on company properties (Vinhome Central Park, The Park Residence). Independently implemented SEO, Email, SMS, and Facebook Ads to find customers. Attracted customers interested in consulting through Facebook, Google (SEO), and Email.
Bachelor of Information Technology (IT Security)
Founded the IT Department's Security Club.
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