Digital Product Manager

Defined and operationalized a mobile product vision aligned with GM’s digital transformation strategy, driving a 20% improvement in stakeholder alignment, 15% gain in cross-functional team velocity, and a 25% reduction in delivery delays. Architected a multi-year, customer-centric product roadmap that accelerated MVP delivery cycles by 20%, reduced rework by 30%, and elevated milestone completion accuracy by 25%. Launched a revenue-driving, customer-focused in-app offers feature, increasing in-app monetization by 30% within six months and expanding average revenue per user (ARPU) across targeted segments. Directed cross-functional execution across design, engineering, marketing, customer service, and analytics, resulting in a 25% decline in critical defects and a 30% surge in mobile user engagement metrics. Optimized product communications strategy through targeted push notifications and in-app messaging, leading to a 5% uplift in in-app purchases and stronger conversion funnels.

Championed digital product initiatives across international markets, leading cross-border teams to implement a mobile-first activation model in South Korea and Europe, achieving a 99% adoption rate with minimal escalations. Integrated CRM and connected ops platforms to unify customer data, streamline service, and deliver real-time insights, improving engagement efficiency by 15% and strengthening cross-functional alignment. Orchestrated the full product development lifecycle, delivering on-time, under-budget launches that contributed to a 10% increase in GM’s digital market share. Defined and governed product strategy, epics, and release plans, resulting in a 25% increase in delivery predictability and stakeholder confidence. Instituted Agile frameworks and product rituals that improved sprint cadence reliability, enhanced backlog grooming, and reduced delivery friction across globally distributed teams. Acted as a strategic conduit between sales, IT, and product teams, improving customer-driven feature prioritization by 10% and elevating delivery of high-impact business value.

Led enterprise-scale redesign of logistics automation systems, improving delivery KPIs by 20% and realizing over $1M in operational savings through WMS optimization and intelligent routing algorithms. Synthesized high-level business requirements into scalable technical solutions, translating strategic roadmaps into actionable product features with a 25% boost in throughput efficiency. Oversaw EDI, XML, and flat file integration initiatives, resolving legacy compatibility issues and improving project delivery timelines by 30%. Directed multi-disciplinary teams across development and QA, enhancing product delivery governance and minimizing downstream integration issues. Evangelized agile thinking and lean delivery, shortening iteration cycles and improving stakeholder satisfaction through transparent project metrics and reporting. Led cross-functional technical initiatives to streamline sourcing-related workflows, collaborating with engineering, procurement, and operations to improve efficiency and system integration. Directed technical implementation of supplier performance tracking tools, enabling data-driven decision-making and improving vendor accountability across multiple sourcing categories.

Directed portfolio of enterprise accounts exceeding $150K per engagement, delivering tailored logistics and fulfillment solutions for high-profile clients such as GM, Nestlé, Telus, and Ford. Led development and support of WMS, OMS, TMS, and eCommerce applications, collaborating with cross-functional teams to deliver customized solutions for major clients including Mars, Nestle, and Lowe’s. Streamlined systems testing and QA frameworks, reducing compliance penalties and fulfillment errors by $4M through proactive defect tracking and cross-functional testing. Led stakeholder discovery and requirements validation workshops, ensuring product specifications aligned with operational and technical feasibility across 50+ enterprise clients. Designed and presented technical training modules, increasing user adoption and system utilization rates while reducing onboarding time by 40%. Authored business intelligence reports and system health dashboards, equipping leadership with actionable insights for strategic planning and operational risk mitigation. Converted strategic insights into actionable product requirements by partnering with software engineering and regulatory teams, enabling the successful delivery of compliant healthcare solutions.

Developed scalable reporting tools and market analytics for GM dealerships using Oracle 8i, Forms & Designer, significantly improving market responsiveness and dealer insights. Engineered integrated Java training platforms connected to Oracle databases, enhancing platform stability and increasing data integrity by 10%. Modernized fulfillment automation for GM warranty booklets, using VB, SQLPlus, and MS Access to streamline workflows and reduce processing errors. Implemented dynamic sales and territory reports, driving greater business intelligence visibility and strategic sales planning across multiple dealer networks. Improved data validation mechanisms across legacy applications, reducing manual errors and ensuring clean, consistent outputs in customer deliverables.