Marketing Strategist

Conducted end-to-end consumer research (primary and secondary) to support brand strategy for a leading UK food brand. Analysed data from 250+ consumers to identify brand perception gaps and emerging consumer needs. Applied consumer psychology frameworks to decode the behavioural drivers of customer loyalty, influencing repeat purchases, giving the brand clarity on what fuels customer retention. Produced a consultancy report with phased recommendations for brand expansion (over 1 year), customer retention, and presented findings directly to the founder. Strengthened expertise in market research, strategic insight, storytelling, and data-driven decision-making.

Researched Gen Z digital behaviours in the £2.3B UK dating market using agentic AI-driven tools for trend scanning and competitor mapping. Recommended a phased growth plan targeting Gen Z audience, brand partnerships, and community engagement strategies projected to increase user retention by 30%. Delivered insights that informed Thursday’s go-to-market strategy over the next 2 years.

Managed 18+ client projects simultaneously, applying structured processes and escalation handling to deliver campaigns on time and within scope. Led Amazon SmartBiz campaigns, shaping their B2B vertical and increasing acquisition by 32%. Supported Herbalife with product positioning initiatives, aligning messaging with evolving consumer behaviour and category trends. Drove end-to-end social media campaigns leveraging agentic AI and CRM insights, elevating engagement for Barbeque Nation. Partnered with ISRO to create a 3D video for Chandrayaan-2, simplifying technical achievements into a compelling visual story for mass audiences. Supported The Bangalore Berry Company in defining brand positioning, GTM strategy, campaigns, and a 2-year growth plan by leveraging agentic AI tools, consumer psychology, market research, and storytelling to optimise customer acquisition and engagement. Enabled Forum mall (now Nexus) to strategize and execute integrated campaigns with 200+ creators and IP events, increasing footfall by 90% and surpassing revenue goals. Supported GSK to craft internal communications campaigns, boosting employee satisfaction by 45%. Shaped brand positioning, developed brand book, and implemented on-site donor wall branding for IISc’s new hospital. Delivered internal communications strategy informed by 30+ interviews and stakeholder engagement, improving brand perception and acquisition by 38% for VeARC. Won 15 new client accounts through AI-enhanced, data-backed pitch decks tailored to client psychology and market fit. Strengthened delivery efficiency by integrating Salesforce, Pipedrive, and AI-assisted workflows, improving cross-team collaboration and client satisfaction.

Managed 20+ clients end-to-end, overseeing social media, design collaterals, influencer marketing, and event management. Secured 7 new clients through data-driven pitch decks tailored to client psychology and market fit. Led a team of 7, ensuring seamless operations and timely campaign delivery. Built and nurtured strong client relationships to drive satisfaction and retention. Streamlined workflows and improved operational efficiency using Airtable and Slack. Supported in executing PR and social media strategies, boosting visibility and client satisfaction. Collaborated with cross-functional teams to deliver successful marketing campaigns and elevate customer experience. Directed brand initiatives to optimize communications, strengthening overall brand image and engagement by 47%.

Dissertation: Beyond the Dessert: How Perceived Value and Experience Drive Customer Loyalty and Advocacy at Humble Crumble