Digital Marketing Strategist & Growth Specialist
About Me
I am an experienced Digital Marketing & Performance Specialist with over 9 years in social media management, email marketing, PPC, Google Analytics, Amazon advertising, and programmatic campaigns. I have a strong proficiency in influencer marketing, content creation, and driving performance through data-driven strategies. Throughout my career, I have successfully designed and executed comprehensive 360-degree marketing strategies across multiple platforms including PropellerAds, RichAds, TrafficJunky, Adsterra, Meta, TikTok, Google Ads, Telegram, Blockchain Ads, and Taboola, effectively increasing user awareness, acquisition, and retention in global markets.
I have enhanced user journeys and retention through gamification and CRM tools such as Smartico, fostering long-term user engagement. I am skilled in developing compliant landing pages and crafting bonus offers to optimize user acquisition and improve conversion rates. My experience also includes implementing monetization strategies for gaming platforms, optimizing ad placements across desktop and mobile for maximum revenue impact.
As a Growth Strategist and Performance Lead, I have built and optimized CRM strategies for subscription services, significantly boosting user engagement, retention, and loyalty. I am adept at establishing KPIs for marketing channels, enabling real-time performance tracking and improving campaign effectiveness through data-driven adjustments. I have developed tiered subscription models and exclusive content offerings to drive revenue growth and enhance subscriber value.
I have managed targeted crypto-specific advertising campaigns on platforms like Bitmedia, Coinzilla, and CoinTraffic, successfully reaching and engaging niche crypto audiences. Additionally, I have launched and scaled affiliate and referral networks on Telegram, X (Twitter), and Reddit to increase community engagement and conversions. My market and competitor analysis skills have provided insights that informed strategic growth decisions and identified new opportunities.
In previous roles, I have directed end-to-end advertising strategies, managing budgets exceeding €90,000/month and executing high-impact campaigns for peak seasons. I have collaborated with design teams for content creation and implemented personalized customer journeys with targeted email marketing. I have also led digital marketing efforts as Head of Marketing, integrating AI-driven tools, remarketing, and automation in email marketing to improve efficiency and campaign performance.
I am certified in Google Ads and Google Analytics, hold a BA in Business Administration from the Technological Educational Institute of Piraeus, and am proficient in English with certifications in CPE (Proficiency in English) and ECDL Expert. I am passionate about leveraging data-driven marketing strategies to drive growth and deliver measurable results for businesses.
Skills
AutomationDigital MarketingMarket ResearchBudget ManagementClient Relationship ManagementGoogle AnalyticsEmail MarketingContent CreationCampaign ManagementSocial Media ManagementGoogle AdsInfluencer MarketingPublic RelationsCommunity ManagementBrandingPPCCRM ManagementLinkedIn AdsMailchimpCustomer Journey Mapping
Education
Bachelor of Business Administration
Experience
Designed and executed comprehensive 360-degree marketing strategies across multiple platforms increasing user awareness, acquisition, and retention globally. Enhanced user journey and retention through gamification and CRM tools. Developed compliant landing pages and bonus offers to optimize acquisition and conversion. Implemented monetization strategies for gaming platforms optimizing ad placements.
Built and optimized CRM strategies for subscription services boosting engagement and retention. Established KPIs for marketing channels enabling real-time tracking and campaign optimization. Developed tiered subscription models and exclusive content offerings. Managed crypto-specific advertising campaigns. Launched and scaled affiliate and referral networks on Telegram, X (Twitter), and Reddit. Conducted market and competitor analysis to inform growth decisions.
Directed advertising strategies optimizing campaigns across Google Ads, social media, programmatic, and native channels. Managed budgets exceeding €90,000/month. Collaborated with design teams for content creation and implemented personalized customer journeys with targeted email marketing. Developed media plans, secured partnerships, and oversaw community management.
Led digital marketing efforts as a 2022 Google Premier Partner. Managed Amazon strategy for clients including activation, advertising, and support. Integrated AI-driven tools, remarketing, and automation in email marketing. Conducted market research, competitor analysis, and risk assessment. Directed budget management for high-profile campaigns exceeding €100,000/month. Strengthened client relationships through data-driven reporting and strategic insights.
Partnered with creative teams on advertising campaigns refining strategies based on customer insights and market trends. Managed digital channels including Google Ads, Facebook, Instagram, and LinkedIn. Implemented AI and email automation using tools like Mailchimp and Contact Pigeon. Developed expertise in content management, PPC, SEO, programmatic ads, and community engagement.
Organized and scheduled appointments, managed office communications, and maintained administrative procedures. Created marketing content including newsletters and social media posts. Provided community management support and handled creative tasks using Adobe Photoshop and Canva.
Conducted market research, event coordination, and public relations. Managed social media planning and general administrative duties contributing to brand growth and visibility.
Promoted and managed the “Job One” program for job search assistance. Coordinated with stakeholders and handled public relations and communications enhancing program engagement.
Educated potential customers on Sony product features and capabilities, enhancing product awareness and driving sales.
Managed recruitment logistics, employee orientation, and HR administration including health, safety, and benefits reporting. Participated in internal competition demonstrating leadership in HR tasks and earned recognition.