Lead end-to-end UX design for rental marketplaces and management platforms, streamlining workflows for renters, landlords, and property managers using AI to ensure intuitive experiences. Developed user-centered design approaches informed by rigorous user research, usability testing, and behavioral insights, effectively aligning design initiatives with key business objectives. Facilitated design workshops and strategy sessions with cross-functional teams, integrating human-centered design and Agile methodologies to drive innovative solutions. Redesigned listing cards that increased engagement by 2% across all users; designed a mobile-friendly product description page, increasing users applying for a home by ~3%.

Execute end-to-end product design projects for financial institutions, SaaS companies, startups, and more, delivering strategic solutions that drive client business impact. Manage full product lifecycles, from strategy and design to client partnerships, leveraging strong communication and integrating AI tools to enhance the design process. Collaborate with diverse teams to align cross-functional UX patterns, design systems, and responsive web design, ensuring scalable and seamless user experiences.

Strategically hired for a high-priority, global UX initiative to resolve critical transparency issues regarding user content posting across Instagram and Facebook. Redesigned cross-platform privacy controls with more intuitive content visibility for millions of users. Executed data-driven, high-velocity design strategies, leveraging UX best practices to drive a 45% improvement in user sentiment and clarity on content privacy settings.

Designed and launched the bulk listing tool for sellers on Facebook Marketplace, automating repetitive tasks and enabling multiple item listings, significantly improving seller efficiency. Redesigned the mobile seller onboarding process with Quick Post, streamlining listing creation and driving a 4% monthly increase in Marketplace usage and engagement, with overall users tripling over 2 years. Developed enterprise-level e-commerce solutions and seller tools that optimized complex workflows, improving scalability, efficiency, and overall seller experience.

Provided mentorship to junior designers and championed a growth-driven, user-focused design culture, driving continuous improvement across the platform. Optimized complex workflows (e.g., warranty registration, installation scheduling, returns) to reduce friction and improve post-purchase satisfaction. Introduced and migrated design operations to Figma, improving overall buyer and seller digital user experience through enhanced prototyping and execution of creative concepts.

Improved user engagement and app navigation by integrating incremental design improvements to an online card management tool, decreasing user drop-off rates by 15% during customer onboarding. Utilized quantitative and qualitative research methods to inform UX design decisions, contributing to a 43% decrease in customer complaints related to frustrating navigation flows.

Led product design and strategy, increasing user engagement 20% across 2 mobile apps and a TV app. Managed daily stand-ups with distributed teams across Europe, ensuring on-time feature delivery.