Lisa Garfinkle
Lisa Garfinkle

Sales Director and Territory Manager

Actively looking · Member since 22 Sep 2025
Message
Location
Canada
Desired salary
Unspecified
Work preference
Full Time
Experience level
Not set

About

Professional summary

I am a professional Sales Director and Territory Manager with a proven record of exceeding quotas, meeting deadlines, and managing budgets in the B2B sector. I am a passionate sales person with a smile on my face and a smile in my voice. I am a dynamic relationship builder known for swiftly and effectively closing deals. I am highly respected for my reliability, trustworthiness, and comprehensive understanding of sales cycles.

Currently, I serve as the COO of North America for Guma Traffic, where I have successfully grown traffic sales from zero to several million dollars. I travel extensively, about 50% of my time, focusing on business development, maintaining and forming business relationships, and attending trade shows. I ensure that all sales personnel are properly trained and equipped to succeed in the field.

I played a key role in opening facilities in Juarez, El Paso, and Laredo, Texas, which helped reduce freight costs and avoid customs and tariff issues for our customers. My efforts have contributed significantly to operational efficiencies and customer satisfaction.

Previously, I worked at Checkers Safety Group (formerly GNR Technologies) where I managed territories in North America, including Northeastern United States and Eastern Canada. I consistently drove sales growth by acquiring new distributors, conducting distributor training, and managing national accounts. I also represented the company at numerous trade shows and local events.

My experience includes managing large sales territories, developing distributor networks, and executing strategic sales plans. I am skilled in CRM tools like Salesforce and proficient in Microsoft Office applications. I am bilingual in English and French, which helps me communicate effectively in diverse markets.

Skills

18 capabilities

Experience

Career history

COO of North America Guma Traffic

Opened North American operations, grew traffic sales from zero to several million dollars, traveled 50% of time for business development, maintained and formed business relationships, attended trade shows, ensured sales team training and success, opened facilities in Juarez, El Paso, and Laredo to reduce freight costs and customs issues.

Senior Territory Manager Checkers Safety Group (Previously GNR Technologies)

Managed Northeastern United States and Eastern Canada territory, grew sales from $11M to $14M, acquired 15-20 new distributors per year, conducted distributor training, managed national accounts, covered multiple trade shows annually.

North American Territory Manager GNR Technologies

Managed all of North America including Alaska and Hawaii, grew sales from $1M to $8M, acquired approximately 40 new distributors per year including Uline, developed growth plans with distributors, covered 6 major and 25 smaller trade shows annually.

Education

Learning history

Concordia University

Conversational French

O'Sullivan College

Word Processing, Typing, Business English

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