I am a results-driven marketing and business professional with a strong foundation in product analysis, market research, and cross-functional collaboration. I have experience interpreting customer data and sales trends to inform product development, life-cycle planning, and promotional strategies. I am proficient in demand forecasting, data analysis, and process optimization through tools such as SQL, MySQL, and Tableau. I am adept at managing concurrent projects, communicating across departments, and supporting product performance through strategic insights and operational coordination.
During my academic career, I have completed a Bachelor of Arts in Business Administration with a focus on Marketing at California State University, Fullerton, and an Associate’s degree in Business Administration from Santa Rosa Junior College. I have applied my skills in practical projects such as the Trader Joe’s Case Analysis, where I collaborated with a team to analyze customer data and market trends, and developed data-driven marketing plans.
I also designed and implemented a relational database for an Aviation Tour Database project, utilizing MySQL and Excel to manage complex data and support reporting and logistics. My professional experience includes roles as a Barista at Da Vien Coffee, where I supported localized marketing campaigns and ensured operational efficiency, and as a Waiter at Simmer Vietnamese Kitchen, where I provided advanced customer service and contributed to workflow improvements.
I am skilled in business and interpersonal areas including marketing, customer engagement, communication, and sales. Additionally, I have technical skills in Tableau, MySQL, SQL, and Microsoft Office Suite, and programming knowledge in C# and C++. I am eager to leverage my combined marketing and technical expertise to contribute effectively in a dynamic business environment.
Support localized marketing campaigns by promoting seasonal offerings and gathering customer feedback to inform product positioning and enhance future promotional strategies. Collaborated with team members to ensure smooth operations, from opening to closing, including inventory management and restocking supplies. Ensured efficient order processing and maintained appealing displays, aligning with brand standards and customer expectations.
Created strategic ideas to enhance and ensure a clean workflow environment with a staff team of five. Provided advanced customer service, communicating orders to kitchen staff of five; undertook waiting service with seven tables; served and managed over 28 customers at a time. Distributed tips among 10+ employees and helped with the close-out process for night-shift.
Bachelor of Arts in Business Administration, Marketing
Associate’s in Business Administration
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