Strategic Marketing Leader

Led a global team of 18 professionals across Marketing Automation, SDRs, Growth Managers, and Events. Designed and implemented global lead scoring and routing processes. Oversaw six-figure paid media budgets aligned with pipeline acceleration strategies. Developed and enforced marketing-to-sales SLAs and forecasting frameworks. Supported AI-driven automation to scale campaign execution and audience personalization. Partnered with Sales, IT, and Product on cross-functional initiatives. Increased SQL conversion rate by 33% and accelerated sales handover by 40%. Achieved 15% over quarterly MQL targets through consistent forecasting and optimization. Reduced form drop-off by 12% through UX enhancements. Accelerated campaign production by 50% through AI integration. Delivered executive-level reporting and presented directly to board and C-level stakeholders. Launched internal mentorship programs and introduced a neurodiversity community.

Directed multi-channel marketing strategies focused on ROI and campaign execution. Streamlined Eloqua-based workflows, aligning marketing operations across teams. Applied agile methodologies to optimize campaign execution and performance. Improved alignment between marketing and business units through automated campaign flows. Delivered measurable enhancements to marketing workflows and customer engagement. Contributed to agile marketing process optimization across regional teams.

Managed and coached a regional demand generation team. Created and implemented operational processes across Sales, Marketing, and Customer Success. Built and scaled a comprehensive demand generation strategy. Led full-funnel campaign management across multiple paid and organic channels. Conducted performance analysis and A/B testing to drive conversion improvements. Developed customer journeys and optimized channel engagement. Increased lead-to-opportunity conversion by 52% YoY. Grew SQLs by 47% through optimized scoring models. Reduced CAC by 25% via chatbot, email, and search automation campaigns. Boosted MQL conversion rate from 0.7% to 5.5% and SQL from 0.5% to 2.9%. Generated 32% more leads, fueling 37% pipeline growth and 42% overall conversion. Managed a six-figure budget to drive lead generation efficiency and channel ROI.

Advised on omnichannel marketing and CRM strategy across international distribution networks. Analyzed customer journeys and identified critical friction points in the sales funnel. Advised on sales funnel and customer retention processes, contributing to a 10% increase in customer retention. Created a SWOT analysis and proposed an action plan to increase MQL and SQL conversion by implementing a new tracking system and lead scoring.

Analyzed performance across the buyer's journey to provide optimization strategies. Implemented CRM and marketing automation processes to streamline operations across Sales, Marketing, and Customer Success. Planned and led development of lead lifecycle programs, driving engagement and conversion. Created a global go-to-market automation strategy expanding the database by 52%. Designed and launched over 100 lifecycle automation programs, resulting in a 40% increase in SQLs. Implemented a new email platform improving client retention by 30%. Enabled 75% of sales team to self-manage marketing tasks, boosting alignment by 50%. Increased engagement rate by 14% following SWOT analysis recommendations.

Led campaign projects from kickoff through delivery, consistently meeting or exceeding KPIs including MQL, SQL, engagement rate, and bounce rate. Developed and executed multi-channel B2B campaigns using Eloqua and CRM systems focusing on client experience and innovation. Conducted QA on campaign canvases, emails, and landing pages to ensure flawless execution and tracking. Increased ROI by 23% through high-impact integrated campaigns using Eloqua. Reduced churn by 10% and increased sales by 15% through collaboration across sales and marketing. Boosted campaign conversion rate by 20% through touchpoint optimization and advanced segmentation using Eloqua Insight, Customer Experience Database, SalesIntelligence, and Omniture.

Held multiple marketing specialist roles at Fox Tool, Mecomag, Claret Euro Credit, and Strike Advertising in Bucharest, Romania. Responsibilities included marketing and sales support, campaign execution, and client engagement.