Parris Caffey

Senior Multimedia Brand Partnership Executive

Actively looking · Member since 16 Oct 2025

Message

Location: United States

Desired salary: Unspecified

Work preference: Full Time

Experience level: Not set

About

Professional summary

I am a strategic brand partnership executive with years of proven success driving revenue across social, digital, and broadcast platforms. My expertise spans both traditional and emerging media, enabling me to take a consultative, platform-agnostic approach to building partnerships with Fortune 500 companies. I have a consistent track record of onboarding first-time platform adopters, scaling accounts, and achieving differentiated year-over-year growth through deep client discovery, strategic solution design, and long-term relationship cultivation.

Currently, I serve as a Senior Client Partner at Reddit, where I drive strategic brand partnerships for Fortune 500 retail clients within one of the world’s fastest-growing digital advertising platforms. I apply a consultative, full-funnel approach to deliver customized solutions that align with business objectives and drive measurable ROI. I have accelerated book-of-business revenue by 102% year-over-year and expanded investments from key clients significantly.

Previously, I worked at Fox Television Stations as an Account Executive, where I drove integrated media sales across converging platforms during a critical industry transition period. I successfully navigated the shift from traditional broadcast-only sales to multiplatform solutions, helping advertisers adopt emerging streaming and digital video opportunities alongside established linear TV inventory.

Before that, I was a Senior Account Executive at ESPN, where I built the foundation of a consultative brand partnership approach across radio, digital platforms, and experiential marketing programs. I developed deep expertise in relationship-driven selling, complex deal structuring, and multiplatform campaign development spanning traditional and digital media evolution.

Throughout my career, I have demonstrated leadership and mentorship by developing entry-level account executives, leading sales orientation sessions, and collaborating cross-functionally with creative, measurement, product, marketing, and insights teams to develop client solutions. I am passionate about driving revenue growth through strategic account management and long-term relationship cultivation.

Experience

Career history

Senior Client Partner, Large Customer Sales Reddit

Jan. 2021 – Present

Drive strategic brand partnerships for Fortune 500 retail clients within one of the world’s fastest-growing digital advertising platforms. Apply consultative, full-funnel approach to deliver customized solutions that align with business objectives and drive measurable ROI. Accelerated book-of-business revenue 102% year-over-year. Expanded big box retailer investment 7X. Transformed major athletic brand from zero spend to $1M+ partnership in under 12 months. Onboarded multiple brands for first-time platform adoption and re-launched multiple lapsed accounts. Led development of Reddit’s first Grocery sub-vertical narrative. Led business and revenue orientation sessions for new employees. Served as onboarding buddy for new client partners. Collaborated cross-functionally with creative, measurement, product, marketing, and insights teams.

Account Executive Fox Television Stations

Sep. 2016 – Jan. 2021

Drove integrated media sales across converging platforms during critical industry transition period; represented two Fox television stations (WFLD, WPWR) while building digital and OTT business. Navigated shift from traditional broadcast-only sales to multiplatform solutions. Consistently exceeded new business targets across broadcast television, digital platforms, and OTT/CTV. Secured team’s only new business package for 2019 NFL Playoffs. Led staff in digital sales for 2016 World Series. Specialized in converting advertisers new to broadcast television and expanding partnerships into digital/streaming inventory. Increased share on inherited accounts through strategic relationship building and multiplatform solution innovation.

Senior Account Executive ESPN

Apr. 2005 – Sep. 2016

Built foundation of consultative brand partnership approach across ESPN Radio 1000 Chicago (WMVP-AM), digital platforms (ESPNChicago.com), and experiential marketing programs. Developed expertise in relationship-driven selling, complex deal structuring, and multiplatform campaign development spanning traditional and digital media. Consistently exceeded radio, digital, and new business goals. Won three consecutive sales contests for excellence in new business, event sponsorship, and multiplatform partnerships. Sold division’s first multi-year, multi-platform, seven-figure sponsorship. Specialized in brand-direct partnerships and revenue growth through long-term relationship cultivation. Mentored and developed entry-level account executives. Collaborated with national sales teams to align local opportunities with broader brand strategies.