I am a UX/UI Designer with expertise in creating intuitive, user-centered digital experiences and visually compelling brand identities. I have a strong skill set in wireframing, prototyping, and high-fidelity design for both mobile and web applications. My background combines interface design with digital marketing, allowing me to deliver comprehensive design solutions that meet business goals.
In my current role as Assistant Manager - UX Designer at Banco Popular Dominicano, I lead UX design initiatives for mobile banking platforms, focusing on enhancing usability and customer satisfaction. I conduct user research, usability testing, and iterative design improvements to ensure our products are user-friendly and effective.
I am proficient in developing wireframes, prototypes, and mockups using tools such as Figma and Sketch. Collaborating closely with Agile teams, I align design solutions with business objectives to drive impactful results.
Previously, I worked as a Freelance Social Media Designer for Arhola Bakery, where I designed and managed engaging social media content, created graphics and visuals to boost brand awareness, and delivered tailored creative strategies aligned with client goals.
Additionally, I served as Assistant Manager - Graphic Design at Banco Popular Dominicano, directing design projects and supervising a creative team. I ensured design consistency across marketing campaigns while managing timelines, budgets, and client expectations.
My key achievements include increasing platform usability by 30%, improving customer satisfaction by 25%, boosting social media engagement by 40%, and enhancing mobile platform user retention by 15%. I am fluent in Spanish and proficient in English, and I am passionate about creating user-centered designs that drive business success.