Digital Product and Store Manager

Consulted clients on e-commerce product growth, SEO strategy, and conversion optimization, aligning technical delivery with business objectives. Built and maintained responsive digital products using React.js, Next.js, and TypeScript, ensuring scalable architecture and optimal UX. Leveraged AI-driven analytics and content automation tools to streamline campaign management and product decision workflows. Guided small business owners on feature prioritization, user journey design, and data-driven digital strategy.

Owned end-to-end roadmap for global e-commerce platform, defining product priorities and coordinating design, marketing, and engineering teams toward shared KPIs. Led full platform redesign using React.js and Next.js, improving conversion rate by 18% and reducing page load time by 20%. Introduced automation and AI-assisted content workflows, cutting production cycle time by 38% and improving campaign efficiency. Managed and optimized marketing operations (SEO, social media, PPC), leading to 312% follower growth and 27% higher engagement across platforms. Mentored junior developers and product associates, implementing Agile methodologies that improved sprint throughput by 35%. Defined performance metrics, analyzed data, and used insights to prioritize UX improvements and feature rollouts. Collaborated remotely with designers, suppliers, and content teams, maintaining consistent communication and documentation standards.

Supervised daily store and online operations, overseeing staff hiring, training, and performance to maintain high service standards and operational efficiency. Managed financial duties including budgeting, cost tracking, and supplier payments, ensuring profitability and transparency. Handled customer acquisition through online campaigns and direct communication, increasing repeat client retention and overall sales. Organized travel agency meetings and negotiated contracts with partner hotels, optimizing pricing structures and expanding the service network. Coordinated customer transportation logistics, ensuring smooth transfers and timely arrivals. Updated product pages, configured marketing campaigns, and performed HTML/CSS edits, reducing page errors by 25% and improving website stability. Designed promotional visuals in Photoshop, increasing click-through rates by 15% and boosting engagement on seasonal campaigns. Maintained hosting, domain, and plugin configurations for 99.9% uptime, supported SEO optimization, and contributed to a 12% year-over-year growth in online sales.

Led check-in operations, trained staff on ticketing and reservation systems. Managed passenger transfers during flight cancellations and disruptions. Awarded 'Employee of the Year' (British Airways) and 'Employee of the Month' (Alitalia) for crisis management.