Marketing Communications Manager

Documented company business processes and structured them into regulations, checklists, and standards. Researched and managed contractors and suppliers for business operations. Implemented automation technologies (CRM, EDI systems) to optimize internal workflows. Conducted market and target audience analysis. Developed branding and corporate identity. Participated in forums, exhibitions, and conferences. Built partnerships and secured sponsorships for product/service promotion. Supported the CEO in business meetings, negotiations, and trips. Conducted research and created business presentations. Supervised departments, ensuring team discipline and goal completion. Created website and social media content. Managed multiple projects and coordinated communication between departments. Planned CEO’s calendar and documentation processes (contracts, requests, etc.).

Managed a 10-person team including account and project managers. Increased client satisfaction by 15% through internal process optimization. Resolved complex client issues, maintaining service quality. Reduced reporting time by 20% by improving internal systems.

Delivered full-cycle marketing projects in telecom (fiber, mobile, fixed connections). Implemented business process automation resulting in 25% operational cost reduction and faster time-to-market. Launched telecom marketing campaigns increasing service sales by 15% and expanding client base. Managed digital channels (SEO, SMM, Google Ads, Yandex Direct) achieving ROI +30% and conversion +30%. Conducted market analysis (ARPU, churn, LTV) and developed retention strategies. Launched partner co-marketing programs for wider reach and higher engagement. Created marketing plans and KPI systems improving lead generation efficiency. Developed briefs, business and technical requirements ensuring stakeholder alignment. Visualized workflows with BPMN and UML enhancing communication between teams. Controlled projects at all stages (timelines, budget, documentation). Organized international telecom forums and industry PR events. Applied Agile, Scrum, and Kanban in cross-functional team management.

Managed full-cycle advertising operations resulting in 40% annual revenue growth. Supervised a 15-person team, oversaw deadlines, quality, and budget. Conducted market analytics and tested hypotheses leading to 20% sales growth. Created project roadmaps and KPI systems for transparency. Optimized ad channels increasing audience reach by 35%. Closed 50+ long-term B2B contracts. Oversaw ad campaigns, performance reports, and materials approval. Maintained company website and updated content. Tools used included Corel, Photoshop, and 1C Accounting.