I am a performance-driven Digital Marketing & Advertising Specialist with over 8 years of proven success in scaling local and international brands through strategic paid media, advanced funnel development, and conversion rate optimization. My expertise spans Meta platforms including Facebook and Instagram, Google Ads (PPC), YouTube Ads, and Programmatic Advertising. I have a strong track record of outperforming ROI targets in competitive markets across Europe, North America, and Asia.
Currently, I work as a System Administrator at TSW Transportservice GmbH in Frankfurt, Germany, where I manage and optimize IT infrastructure supporting time-critical logistics, achieving over 99% system uptime. I have successfully integrated digital tracking systems that improved luggage delivery accuracy and passenger satisfaction, automated workflows to reduce manual tasks, and developed micro digital solutions to streamline interdepartmental coordination.
Previously, I held multiple Digital Marketing Manager roles at companies such as Smart Future Kings, Guru Agency International, and Hype BPO PVT LTD. In these roles, I executed high-conversion Meta campaigns, built multi-stage marketing funnels, established in-house media production, and led brand repositioning and multi-channel lead generation efforts. My campaigns have generated thousands of qualified leads, significantly increased client acquisition rates, boosted video ROI, and increased organic website traffic and social media followers.
I am skilled in developing organic growth strategies, implementing targeted employer branding and recruitment campaigns, and managing integrated branding campaigns across online and print media. My work has consistently resulted in increased brand awareness, sales pipeline growth, and reduced time-to-hire for recruitment.
I hold a Bachelor of Science degree in Software Engineering from the University of Lahore, Islamabad, Pakistan, which complements my technical and marketing expertise. I am passionate about leveraging data-driven marketing strategies and digital technologies to drive business growth and deliver measurable results.
Managed and optimized IT infrastructure supporting time-critical logistics, achieving 99%+ system uptime. Integrated digital tracking systems, improving luggage delivery accuracy by 25% and passenger satisfaction scores. Automated workflows including backups, updates, and user provisioning, reducing manual tasks by 30%. Developed micro digital solutions to streamline interdepartmental coordination, cutting processing time by 20%.
Executed high-conversion Meta campaigns for eCommerce training programs, generating 2,500+ qualified leads at <€0.40 CPL. Built multi-stage marketing funnels for 3PL services in the UK & US, increasing client acquisition rates by 30%. Established in-house media production, boosting video ROI by 4x and reducing outsourced content costs by 40%. Managed integrated branding campaigns (online + print), increasing local brand awareness by 65%.
Led brand repositioning and multi-channel lead generation for UAE & Pakistan real estate clients, generating €500K+ in sales pipeline. Increased organic website traffic by 150% in 3 months through targeted SEO and Google Business Profile optimization.
Developed organic growth strategies for telecom services, growing social media followers by 300% in 6 months. Implemented targeted employer branding and recruitment campaigns, reducing time-to-hire by 40%.
Bachelor of Science in Software Engineering
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