I am a design-driven professional with over 15 years of experience in marketing strategy, account management, and client engagement. Recently, I have been transitioning into UX Research, where I am building foundational skills in planning discovery research, identifying business goals, and uncovering user needs to inform personas and actionable design recommendations. My background has equipped me with strong communication, analytical thinking, and a collaborative approach that drives alignment between business objectives and audience needs.
Throughout my career, I have led discovery sessions, conducted demographic and competitive research, and applied data-driven strategies to optimize engagement and campaign performance. I have supported website architecture and sitemap planning while partnering with creative, digital, and social teams to ensure cohesive, user-focused outcomes. My experience managing digital content and creating brand guidelines has strengthened my ability to maintain quality and consistency within user interfaces and design systems.
As an entrepreneur, I founded and led a boutique design firm where I directed projects that enhanced client experience and elevated brand visibility. I conducted client interviews, demographic analysis, and competitive research to guide strategic design solutions. I have also co-founded and managed another design firm delivering projects across model homes, sales environments, and multifamily spaces, overseeing project lifecycles and coordinating with clients and vendors.
In addition to my professional work, I am actively involved in volunteer leadership roles, including serving as PTO Board Co-President and coordinating community fundraising events. These roles have honed my skills in stakeholder communication, event management, and team leadership.
I am passionate about applying human-centered design principles and leveraging research insights to create meaningful, user-centered solutions. I am eager to continue growing my expertise in UX Research and contribute to projects that balance business goals with empathetic design.
