Senior Master Data Management Analyst / MDM Architect

I am a Senior Master Data Management Analyst and MDM Architect with extensive experience in launching and managing global MDM teams. I specialize in defining core processes, creating standard operating procedures, and building dashboards to ensure operational readiness. My expertise includes managing offshore resources and modernizing enterprise data operations by implementing advanced tools and automations.

I have successfully replaced legacy systems such as Salesforce Informatica with Validity DemandTools, and developed scalable Power BI and Power Query automations to enhance data workflows. My work involves engineering fuzzy-matching and deduplication logic to improve data accuracy and eliminate duplication across Salesforce contacts and accounts.

I have managed large-scale data uploads and updates, including weekly uploads of thousands of Salesforce Market Manager and branch manager hierarchy updates, importing approximately 13,000 site numbers, and restoring parent-child account relationships. I led a major data cleanup and reclassification project involving over 70 million records, implemented error-prevention flows, and overhauled accounts with more than 35,000 child records.

My efforts have enhanced financial reporting by updating over 10,000 account SIC codes, which contributed to reallocating more than $50 million in revenue. I am also experienced in supporting Agile sprint planning and releasing roadmaps to align data management initiatives with business goals.

I am committed to driving data accuracy, operational efficiency, and strategic improvements in master data management to support enterprise-wide objectives.