SEO Content Specialist
About Me
I am an All-In-One SEO Specialist with over 9 years of experience optimizing content and campaigns across various sectors including finance, B2B, SaaS, travel, and lifestyle. I combine data-driven SEO tactics using tools like Semrush, Ahrefs, and Google Analytics with creative content development and storytelling to boost organic traffic, increase conversion rates, and maximize ROI. My approach is strategic and hands-on, focusing on both execution and scaling growth functions.
Throughout my career, I have managed SEO projects for a diverse client base, consistently delivering measurable results such as increased organic traffic and improved conversion rates. I am adept at keyword research, technical SEO audits, backlink outreach, and content strategy, ensuring that all SEO efforts align with the latest industry standards and best practices.
I thrive in remote and early-stage environments where I can own the strategy and execution of SEO initiatives. I am passionate about leveraging data insights and creative storytelling to drive growth and engagement. Collaboration with cross-functional teams is a key part of my workflow, enabling me to implement solutions that deliver strong ROI.
I have extensive experience publishing SEO-optimized articles, managing PPC campaigns, and training teams on content authoring best practices. My technical skills include proficiency in WordPress, HTML/CSS, and various SEO tools such as Moz Pro, Screaming Frog, and Google Search Console. I also utilize project management and communication tools like Asana and Slack to maintain high client satisfaction and meet deadlines.
I am committed to continuous learning and innovation, using AI tools like Perplexity Pro to enhance my research and brainstorming processes while maintaining a strong foundation in traditional SEO principles. My goal is to be a hands-on growth leader who drives impactful SEO strategies that scale with business growth.
Skills
Project ManagementAnalytical SkillsAccount ManagementTeam LeadershipDigital MarketingGoogle AnalyticsCampaign ManagementSlackCopywritingTechnical WritingCanvaContent MarketingContent StrategyWordPressAsanaB2BConversion Rate OptimizationTrelloBrand ManagementKeyword ResearchContent WritingBrand StrategyGoogle Search ConsoleB2C
Education
Bachelor of Business Marketing
3.8 GPA
Experience
Published 150+ SEO-optimized articles for 30+ clients, increasing their organic traffic by an average of 20%. Validated topics via SERP analysis and competitors, assigned briefs with clear angles, E-E-A-T signals, and internal linking targets. Developed and evolved SEO strategies for diverse clients. Managed multiple projects simultaneously, meeting deadlines and maintaining high client satisfaction.
Implemented best SEO strategies using Semrush and Ahrefs to increase organic traffic. Optimized 50+ landing pages, resulting in a 15% average increase in conversion rates. Managed SEO and PPC campaigns, optimizing performance through data-driven analysis. Analyzed user behavior with Google Analytics to enhance social media campaigns.
Increased organic search traffic by 30% through strategic SEO initiatives and content optimization. Tracked non-branded clicks, conversions, and revenue influence alongside key indicators like impressions, CTR, and Core Web Vitals. Led collaboration between marketing, development, and client teams to drive ROI. Trained internal team on content authoring best practices.
Assisted with website updates and improvements in WordPress. Conducted keyword analysis to identify new content opportunities and optimize existing content. Led creation of 20+ e-commerce marketing campaigns, resulting in 18% growth in email subscribers. Crafted SEO affiliate blog content for notable brands.