Marketing Professional

Mentored international learners, enhancing their communication and presentation skills in professional contexts. Led lesson planning and team collaboration initiatives to improve classroom engagement and outcomes. Facilitated workshops on intercultural communication and public speaking, strengthening students’ confidence and global awareness. Collaborated with academic leaders to integrate digital tools and feedback systems that improved learning efficiency and student satisfaction.

Managed integrated digital campaigns for Samsung APAC, increasing engagement by 18% across social channels. Led the creation and launch of the agency’s virtual influencer, driving a 30% rise in social followers and brand visibility. Collaborated with 3D artists, creative technologists, and strategists to launch Plus Company’s NFT website, achieving 95% positive feedback. Streamlined internal project workflows, reducing project delivery time by 11% through standardized processes and templates.

Oversaw budgets, timelines, and creative execution across multi-market teams, ensuring alignment with strategic brand goals. Led production of large-scale regional and global digital campaigns across multiple brands and categories. Enhanced profitability through efficient budget allocation and cost-saving initiatives, significantly increasing agency margins. Acquired expertise in Adobe Experience Manager, DoubleClick, Mailchimp, WordPress, and Sizmek, improving campaign delivery efficiency. Partnered with creative and strategic leads to deliver high-performing digital assets, achieving a 25% faster turnaround time. Developed risk mitigation and quality assurance processes that reduced project risk by 10%.

Led global and regional Xbox campaigns, driving customer engagement and retention through multi-channel activations. Strengthened client relationships by providing strategic consultation and insights, earning a 95% client satisfaction score. Delivered integrated promotions and new game launches across Southeast Asia, resulting in increased sales and online engagement. Used data-driven insights to improve campaign performance by 15%, optimising targeting and creative execution.

Identified opportunities to increase the company's revenue by advertising banner spaces on the website, resulting in a substantial 20% growth in overall revenue. Led the development and implementation of editorial policies and best practices, ensuring high-quality content creation and consistency across the website, which improved user experience and engagement. Collaborated with the social media team to strategise and implement tactics that promoted social sharing and interactivity on the website, resulting in increased user engagement and brand exposure through social channels.

Managed key client accounts, consistently surpassing revenue targets and driving substantial business growth within the organisation. Achieved a 180% surge in revenue and sales by delivering exceptional/high-level customer care and service delivery. Processed and managed high volumes of cash, credit, and gift card transactions, ensuring accurate cash drawer reconciliation after each shift. Created a comprehensive client retention strategy, resulting in a significant 20% decrease in client churn and increased customer loyalty.

Initiated the development, enhancement, and integration of new clinical rules. Analysed drug coverage and drug list requirements for operational appropriateness. Evaluated service requests for potential negative impact on the overall benefit design.

Dissertation selected for publication in Corporate Communications: An International Journal.

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