Zhelezova Alyona
Zhelezova Alyona

CX Design Engineer with fintech experience

Actively looking · Member since 4 Jan 2026
Message
Location
Kazakhstan
Desired salary
Unspecified
Work preference
Full Time, Contract, Part Time
Experience level
Not set

About

Professional summary

Hi, I am a creative Product Designer who creates and develops user-friendly and effective digital products, helping businesses find a balance between user needs and strategic goals. Over the years, I've worked my way up from studio work and freelance projects to designing complex product interfaces and managing processes as a Lead Designer. I specialize in UX/UI design, design thinking, and UX research, with a strong focus on usability testing and interaction design. My experience spans fintech, investment, and startup environments, where I have contributed to significant revenue growth and improved customer satisfaction. I am skilled at decomposing complex tasks, prioritizing them within teams, and mentoring new members to foster collaboration and creativity. I enjoy working cross-functionally with engineers, analysts, researchers, and product managers to deliver impactful digital solutions. I am passionate about continuous learning and always strive to bring positivity and problem-solving skills to every project I undertake.

Skills

13 capabilities

Experience

Career history

Senior Product Designer Ozon Bank

The country's fastest-growing fintech with over 35 million clients
Responsibilities:
1. Design of DFA (Digital Financial Assets) and savings products.
2. Decomposition of complex tasks and prioritization within the team.
3. Communication with external teams and product owners to discuss ideas for potential revenue growth.
4. Cooperation with discovery and delivery teams, support of product processes.

Senior Product Designer BCS World of Investment

The largest Russian investment company.
Responsibilities:
1. Created CJM of margin trading connection and designed it, resulting in retention growth +15%, CSI +3, purchase conversion +10%.
2. Led redesign of main app sections and internal products.
3. Designed CJM for internal sections reducing support and call center costs by 35%, CSI growth +3.
4. Decomposed tasks, prioritized team workload, mentored new members, communicated with external teams and product managers, designed web and mobile applications, collaborated with engineers, analysts, researchers, and writers.

Product Designer Open Bank

1. Created CJM and redesign plan of credit products for web and mobile applications increasing total revenue by 15%.
2. Communicated with external teams and product managers for revenue increase ideas.
3. Led design team and managed creative and technical workflows.
4. Decomposed tasks, prioritized team workload, mentored new members, designed web and mobile applications.

UX / UI Designer AIC Studio

1. Designed first version of web and mobile applications for a startup (store without cashiers) which gained over 1,000,000 users.
2. Designed a mobile app for NLMK employees with CSI = 8.
3. Designed multiple landing pages with average purchase conversion of 15%.

Education

Learning history

Yaroslavl State Pedagogical University named after K.D. Ushinsky

Bachelor of Physical Education and Sport

Google

Professional Certification in UX Design

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