I am an experienced marketing professional with a strong background in brand management, digital marketing, and strategic communications. Over the years, I have developed and executed successful marketing campaigns that have driven growth and enhanced brand visibility across various industries, including higher education, technology, and government sectors. My expertise lies in leveraging data-driven insights to optimize campaign performance and engagement strategies.
I have held leadership roles where I managed cross-functional teams and collaborated with product, design, and engineering departments to launch innovative B2B and B2C products. My approach combines creativity with analytical rigor, ensuring that marketing initiatives align with organizational goals and deliver measurable results.
My experience includes optimizing CRM systems to enhance prospect engagement, managing social media channels to increase followers and engagement, and spearheading brand compliance efforts to maintain consistent messaging. I am adept at project management, streamlining processes, and driving efficiency within marketing teams.
I am passionate about storytelling and communication, which I consider essential tools for building brand equity and fostering strong relationships with stakeholders. My military background has instilled in me leadership skills, discipline, and the ability to adapt in dynamic environments.
I hold an MBA with a focus on Marketing and Brand Management, complemented by a Bachelor of Arts in International Policy & Politics with a minor in Strategic Communications, and a Bachelor of Arts in Journalism and Mass Communications. I am continuously seeking to expand my skills and stay current with emerging marketing trends and technologies.
I am confident that my blend of strategic thinking, leadership, and hands-on marketing experience makes me a valuable asset to any organization looking to enhance its brand presence and drive growth.
Analyzed campaign performance metrics and lead data to refine resource allocation and optimize strategies. Authored and edited public-facing collateral ensuring brand consistency. Managed and optimized automated communications within Slate CRM. Spearheaded data-driven acquisition strategies resulting in increased qualified leads and application volume.
Elevated digital presence of Compass Group's Microsoft account valued over $200M. Increased website traffic by 15% through targeted content strategy. Managed internal social media channels resulting in follower growth and engagement increase. Developed and executed email marketing campaigns generating a 5% increase in leads.
Led development and launch of innovative B2B & B2C products through cross-functional collaboration, resulting in 200% increase in social media engagement and international recognition. Oversaw events and marketing initiatives boosting brand positioning. Partnered with external agencies to develop marketing messaging. Utilized market data to craft campaigns increasing website traffic and leads. Streamlined RFP response process reducing preparation time by 30%.
Collaborated with product managers to identify target markets and optimize brand reach, increasing customer satisfaction by 20%. Analyzed market data to provide insights driving a 10% increase in media coverage and brand awareness. Managed constituent communications fostering strong relationships.
Led and managed a team of 30+ Sailors achieving departmental efficiency improvements. Conducted marketing research analysis to support strategic decision-making. Improved team productivity by 25%.
Master of Business Administration in Marketing & Brand Management
Bachelor of Arts in International Policy & Politics with Minor in Strategic Communications
Bachelor of Arts in Journalism and Mass Communications
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