I am a marketing specialist with 5 years of experience in B2B SaaS, skilled in product marketing, demand generation, and campaign management. I have expertise in full-funnel strategies across email, paid media, social, and websites to drive leads and growth. I excel at crafting clear, customer-focused messaging and sales content that simplifies technology. I am a strong collaborator with product, sales, and marketing teams to optimize campaigns and deliver results.
I am proficient in ICP-driven campaigns, budget management, and tools like HubSpot and Salesforce. I am passionate about email and LinkedIn automation to streamline outreach. As a proactive self-starter, I am eager to thrive in fast-paced AI and enterprise communication environments.
My experience includes using ICP targeting, testing, budgeting, and tools like HubSpot and Salesforce to optimize campaigns for LATAM, Europe, and Russia. I execute full-funnel campaigns on LinkedIn, Google Ads, email, social, and web to drive launches and conversions. I collaborate with product, sales, and marketing teams to craft clear, customer-focused messaging for complex AI and enterprise technology.
I have cross-functional collaboration skills and focus on data-driven optimization. Additionally, I have served as a Team Assistant, acting as a liaison between team members and other departments, facilitating communication and collaboration, and performing general office duties to ensure smooth operations.
I am continuously developing my skills through courses such as Digital Marketing Alumni at Armenian Code Academy and Psychology at Simurg University. I am currently pursuing a Bachelor's Degree in Marketing at the French University of Armenia and working as a Digital Marketing Trainer at Sovorir.IT.
Use ICP targeting, testing, budgeting, and tools like HubSpot and Salesforce to optimize campaigns for LATAM, Europe, and Russia. Execute full-funnel campaigns on LinkedIn, Google Ads, email, social, and web to drive launches and conversions. Collaborate with product, sales, and marketing to craft clear, customer-focused messaging for complex AI and enterprise tech. Cross-functional collaboration and data-driven optimization.
Serve as the point of contact between the team and external parties, including clients, vendors, and other departments. Organize and maintain files, records, and documents, ensuring they are easily accessible to team members. Act as a liaison between team members and other departments, facilitating communication and collaboration. Perform general office duties to ensure the smooth operation of the team's workspace.
Identify and research potential clients using tools like LinkedIn, Apollo, Sales Navigator. Maintain accurate records of leads, contacts, and communication activities in CRM systems (Salesforce, HubSpot). Contribute to the optimization of lead generation processes based on feedback and performance data.
Developing comprehensive digital advertising strategies, including audience targeting, ad creative, and budget management. Setting up and managing automated marketing campaigns to streamline processes and personalize communications. Managing and optimizing paid advertising campaigns on platforms like Google Ads and social media.
Bachelor of Marketing
Digital Marketing Alumni
Psychology
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