I am a dynamic and results-driven sales and marketing professional with extensive experience in B2B and B2C sales, brand management, and project management across various industries, with a strong focus on education and IT. I specialize in strategizing and executing sales campaigns, managing cross-functional teams, and driving brand growth through innovative solutions. Throughout my career, I have successfully led projects that improved customer acquisition, optimized sales funnels, and increased engagement and revenue.
Currently, I serve as a Growth Project Manager at Intellect Academy, where I achieved break-even within the first two months after launch by aligning pricing, sales execution, and customer acquisition with first-transaction unit economics. I developed a bootcamp-based upsell model that increased product upsell by up to 30%, and optimized lead quality and conversion rates, resulting in significant improvements in engagement and sales metrics.
In parallel, I work with Educa Training and Consulting Center, where I rebuilt the sales pipeline during a crisis, secured large government and local enterprise clients, and led the strategic expansion from local in-person training to an international digital product. I manage financial operations, optimize cash flows, and implement KPI-based growth models to ensure sustainable business development.
Previously, I have held roles such as Project Manager on Sales & Marketing at Smart Solutions Group, where I led marketing projects for IT products, reducing cost per user and boosting client acquisition. I also worked as a Contract Digital Marketing Specialist at ASE Express Azerbaijan, increasing online traffic and sales through targeted digital campaigns.
My background includes managing social media marketing and event organization for Hellmann Worldwide Logistics Azerbaijan, where I increased brand visibility and customer base through strategic promotional activities. Earlier in my career, I supported marketing and event projects at AzTexnika LTD, leading high-budget corporate gifting projects and website development that significantly boosted engagement and sales inquiries.
I am fluent in English, Russian, and Azerbaijani, and proficient in various IT and design tools including CRM systems, MS Office, video editing software, AI tools, SEMrush, Tableau, and design platforms such as Canva, Adobe XD, Midjourney, and Figma. I am passionate about leveraging technology and data-driven strategies to drive business growth and deliver measurable results.
Achieved break-even within the first two months after launch by aligning pricing, sales execution, and customer acquisition with first-transaction unit economics. Created a bootcamp-based upsell model driving up to 30% additional product upsell. Reduced CAC and increased AOV by optimizing lead quality and first-purchase conversion, driving a 28–35% lift in lead-to-enrolment conversion and ~30% higher engagement.
Rebuilt sales pipeline during crisis, securing large government and local enterprise clients (6x in 2 years). Led strategic expansion from local in-person training to international digital training product. Managed financial operations, optimized cash flows, cleared debts, and transitioned business to sustainable KPI-based growth model. Managed commercial structure including B2B and B2C sales managers, researchers, and marketing team. Built and maintained CRM system with automated client communication. Developed value propositions tailored to different ICPs. Designed pricing and commercial logic focused on long-term customer lifetime value.
Led marketing and sales projects for IT company focusing on ERP systems and SaaS procurement platform, increasing client acquisition by 20%. Reduced Cost Per User to $9.22 while maintaining $500 yearly subscription price. Boosted online presence and engagement across LinkedIn and Facebook. Coordinated marketing and sales teams.
Executed digital marketing strategies resulting in 15% increase in online traffic across B2B and B2C service lines. Managed campaigns for ASE Express and ASE Shopping, boosting service visibility and engagement. Created emotional marketing campaigns driving 20% increase in engagement. Contributed to 10% sales increase compared to previous year.
Managed social media marketing across multiple platforms, increasing engagement by 30%. Organized 3 major logistics events attracting over 500 industry professionals. Prepared promotional materials contributing to 25% increase in brand visibility. Expanded digital presence increasing cooperation requests by 27%. Enhanced brand loyalty by 20% and improved social media metrics by 25%. Contributed to 15% customer base growth.
Supported marketing activities increasing engagement by 20%. Led corporate gifting project with $105,000 budget delivering gifts to 300+ recipients, enhancing brand recognition and client loyalty by 25%. Spearheaded website development improving user experience and increasing online inquiries by 30%. Managed marketing campaigns leading to 40% boost in sales inquiries.
Bachelor of Business Administration and Marketing
Relevant subjects: Project Management, Operations Management, Strategic Management, Marketing Management, Digital Marketing, Brand Management, Research Methods, Business Statistics, Management Information Systems, Business Analytics.
Masters in Industrial Project Management
Relevant subjects: Problems of project development and management; Anti-crisis management in industrial enterprises; Modern problems of organization and management in industry; Production infrastructure of industry; Engineering economics.
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