I am an experienced Team Lead and Growth Lead specializing in managing cross-functional teams, product funnels, and growth systems. I have successfully led teams of up to 20 people and managed advertising budgets exceeding $100,000. My expertise lies in international promotion, particularly in Latin America, CIS countries, Turkey, and Brazil, with a strong focus on comprehensive lead generation through platforms such as Telegram, Instagram, VK, and TikTok.
I develop and manage content strategies based on target audiences and business objectives, planning and coordinating content calendars aligned with seasonality and marketing campaigns. I oversee content distribution and automate publications while ensuring quality and consistency according to brand standards.
In product management, I design the complete customer journey, manage and structure product backlogs, develop and visualize project roadmaps, prioritize tasks, and validate product hypotheses. I define project scopes, launch MVPs, organize iterative development cycles (Sprints), coordinate testing phases (QA, UAT), and make data-driven decisions based on risk analysis.
My skills include working with diverse geographies and platforms, managing various target audiences, and utilizing tools such as TGstat, Telemetr, Lifdun, Leiblap, Adspoyler, Canva, and Google Sheets. I am fluent in Russian and Ukrainian, with intermediate English proficiency.
Throughout my career, I have demonstrated strong performance in marketing management, including strategic audits, KPI decomposition, performance marketing optimization, unit economics management, and HR management within marketing teams. I have implemented end-to-end analytics for decision-making and campaign adjustments.
I have a proven track record of scaling advertising budgets while maintaining key performance indicators, launching and managing projects internationally, and optimizing lead costs significantly. I am adept at team management, mentoring, onboarding, and operational risk management, ensuring sustainable growth and preventing burnout.
I am passionate about developing new traffic channels. My approach combines strategic planning, operational excellence, and product innovation to drive business growth.
