Product Marketing Manager / Growth Product Manager

Designed marketplace model achieving 65% to 90% fill-rates through supply-demand balancing and retention mechanics. Scaled platform from 0 to 2,000+ users in 12 months with 40% increase in engagement and 30% improvement in retention. Built retention loop increasing repeat behavior by 30%. Owned product lifecycle including discovery, roadmap prioritization, feature specification, and cross-functional delivery. Built analytics infrastructure tracking DAU/WAU, cohort retention, conversion funnels, and user behavior patterns. Led A/B testing programs improving activation and marketing messaging. Developed market positioning and GTM narrative, secured 3 institutional partnerships. Led cross-functional team of 6 using Agile methodologies.

Led integrated optimization analyzing booking funnel through UX/product and messaging lenses. Delivered +15% direct bookings (€9K/month revenue lift) and 10% reduction in OTA commission costs. Conducted competitive positioning analysis and repositioned brand. Built segmentation for 1,200+ guest profiles and developed targeted remarketing increasing email open rates by 25%. Executed multivariate tests improving CTR and conversion rates.

Led CRM implementation and workflow automation saving 240 hours/month. Re-architected shipment tracking improving response time by 25%. Developed value-based pricing narrative driving €25K/month recurring B2B revenue (€300K annual). Created sales enablement package and conducted customer research informing product roadmap.

GPA: 26/30

GPA: 4.7/5; Relevant coursework: Digital Strategy, Data Analysis, Research Methods, Consumer Behavior, Brand Management, Business Development