I am a dynamic, results-driven Marketing and Communications Professional with over 10 years of experience in FMCG marketing, brand development, strategic communications, project execution, and retail-focused campaign management. Throughout my career, I have developed and implemented high-impact marketing strategies, led successful rebranding initiatives, driven revenue growth, and enhanced customer engagement. I am adept at managing multi-channel marketing, coordinating in-store promotions, conducting market surveys, and aligning messaging with corporate objectives.
Currently, I am pursuing a Master of Business Leadership (MBL) to enhance my strategic leadership capabilities. My professional journey includes roles such as Independent Marketing Consultant, Marketing Manager at JB Group of Companies, and Regional Media & Communications Manager at the International Organisation for Migration. These experiences have equipped me with strong skills in marketing strategy, campaign development, stakeholder engagement, and project management.
I have a proven track record of delivering measurable results, including a 40% increase in annual revenue through strategic marketing initiatives and leading the full rebranding of JB Sports to JB. I am passionate about creating innovative marketing solutions that improve brand visibility and customer engagement across various sectors.
My technical skills include proficiency in Microsoft Office Suite, Adobe Photoshop, InDesign, CorelDraw, social media management tools, and basic web and graphic design. I am a strong communicator, creative thinker, highly organized, and results-oriented, with excellent negotiation and presentation skills.
I thrive in fast-paced and diverse environments and am committed to continuous learning and professional development to stay ahead in the evolving marketing landscape.
Provide marketing strategy, brand advisory, and creative campaign development services to businesses across different sectors. Conduct market research, brand audits, and competitor analysis to inform clients’ marketing plans and business decisions. Design and implement digital marketing solutions that improve brand visibility and customer engagement.
Led full rebranding from JB Sports to JB, enhancing brand relevance and customer perception. Contributed to a 40% increase in annual revenue within the first year through strategic marketing initiatives. Planned and executed the company’s 25th anniversary celebrations. Supported the launch of two new branches. Developed and implemented annual marketing strategy and integrated marketing calendar. Managed budgeting, media buying, and creative direction for advertising campaigns.
Coordinated implementation of national programs and supported 156 member organizations with project design, monitoring, and reporting. Led day-to-day project management, data-driven reporting, and stakeholder communication. Ensured effective supervision of project teams and alignment of programs with donor requirements.
Implemented Regional Media & Communications Strategy across East and Southern Africa. Led high-impact communication campaigns such as I AM A MIGRANT and Southern African Counter-Trafficking Campaign (SACTAP). Strengthened media relations, managed visibility initiatives, and supported country missions with communication strategies. Produced content for press briefings, social media, and public information platforms. Conducted capacity building for communication staff across the region.
Developed and executed marketing, promotions, and branding strategies for the campus radio station. Managed events, sponsorships, advertising, and student engagement initiatives.
Developed online learning content using WebCT and Blackboard. Designed e-learning materials, provided instructional technology support, and managed smart classroom equipment.
Master of Business Leadership
Bachelor of Business Administration (Communication)
Victorian Curriculum Certificate & Matric
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