Digital Media Buyer

I'm a Digital marketer with experience across paid social, media planning, and campaign strategy.
Working in digital marketing since 2019, with a focused media buying role since 2021.

My work has primarily centred on reach, engagement, traffic, and lead acquisition campaigns, supporting upper- and mid-funnel growth through structured media planning, audience strategy, and ongoing optimization.

I focus on media execution and performance analysis, working with client-provided creative and using data-led insights to improve delivery efficiency, audience response, and overall campaign effectiveness.

I’m particularly interested in how paid media supports broader marketing objectives and long-term growth when applied with structure, intent, and clear measurement.