I am a dedicated Product Manager with a strong academic background, holding a Bachelor's degree in Business Management and currently pursuing a Master's degree in Electronic Business and Digital Innovations at the Higher School of Economics. Over the years, I have developed expertise in product discovery, customer development (CustDev), customer journey mapping (CJM), A/B testing, and prioritization techniques such as ICE and RICE. My experience spans managing full product cycles, from hypothesis generation to scaling, and coordinating cross-functional teams to deliver impactful digital products.
My professional journey includes significant roles at leading companies such as Tinkoff (T-Bank), Yandex.Eats, and Rostelecom IT, where I led projects that enhanced user engagement, optimized business processes, and launched new digital platforms. I have successfully increased course enrollments, improved retention rates, and boosted conversion metrics through strategic UX redesigns and data-driven decision-making.
I am proficient in Agile methodologies including Scrum and Kanban, and skilled in stakeholder management, risk mitigation, and facilitating productive meetings. My analytical capabilities are supported by tools like SQL, Excel, Tableau, Amplitude, and Power BI, enabling me to track key product metrics such as CR, CTR, DAU/MAU, LTV, retention, CAC, and NPS effectively.
In addition to my corporate experience, I have managed projects in diverse sectors including healthcare digitalization, crypto platforms, podcast merchandising, and pharmaceutical brand ecosystems. These roles have honed my ability to adapt to different industries and deliver tailored digital solutions that drive growth and customer satisfaction.
I am a strategic thinker with a systematic approach to product and brand development. I excel at coordinating cross-functional teams, negotiating with stakeholders, and structuring complex processes and information. My flexibility and adaptability allow me to thrive in dynamic environments and lead products from concept to market successfully.
I am fluent in English at a C1 level and comfortable working in hybrid or remote settings based in Moscow. I am passionate about leveraging technology and innovation to create user-centric products that meet business goals and exceed customer expectations.
Developed an employee training platform based on a corporate university. Conducted CustDev interviews and analyzed CJM to improve UX. Managed backlog and planned Agile releases. Automated feedback collection reducing analysis time by 30%. Increased course entries by 70% and retention by 15-20%.
Managed rebranding and digitalization projects including online recording and SMS notification system. Analyzed user behavior and optimized customer path. Increased online records by 20%, reduced costs by 12%, and improved reporting accuracy by 25%.
Led development of referral program and courier recruitment processes. Managed cross-functional team of 6. Launched referral widget increasing conversion by 3.9% and traffic by 28%. Expanded courier recruitment to 2 countries and 5 cities, increasing active users by 20%.
Launched new digital product for RTK IT educational platform. Designed UX/UI and brand identity. Managed backlog and coordinated cross-functional teams. Achieved MVP in 3 months, connected 20+ commercial partners, and reduced time-to-market by 35%.
Promoted crypto platform by developing and testing hypotheses to improve attraction funnel. Managed content and advertising campaigns, optimized onboarding and knowledge base, reducing support requests by 18% and attracting 15% new users.
Managed full product cycle for merch collection launch on Ozon. Conducted A/B tests, analyzed unit economics, and automated logistics. Achieved 1 million rubles profit, increased purchase conversion by 15%, and reduced logistics costs by 20%.
Launched digital ecosystem including website and Telegram bot for pharmaceutical brand. Developed brand positioning and user experience. Conducted CustDev interviews and coordinated design, development, and marketing teams. Improved user engagement and laid foundation for e-commerce scaling.
Managed advertising campaigns for household appliances. Automated UTM tagging and campaign reporting. Analyzed competitive activity and media plans. Increased campaign coverage by 12% and reduced media plan preparation time by 15%.
Bachelor of Business Management
Faculty of Higher School of Business, Educational program "Business Management"
Master's Degree in Electronic Business and Digital Innovations
Faculty of Higher School of Business, Educational program "Electronic Business and Digital Innovations"
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