I am Rebekah Bruhwiller, a seasoned professional with over a decade of experience leading global FMCG and Travel Retail initiatives. Throughout my career, I have held pivotal roles at renowned companies such as Woolworths, British American Tobacco, Symphony Retail AI, and NielsenIQ. My expertise spans global PMO management, product management, trade marketing, and category management, where I have successfully driven strategy and execution across diverse markets.
I have a strong background in working with syndicated and travel retail-specific data sources including IRI, Nielsen, Panel Insights, GenR Pi insights, Forwardkeys, and M1nd-set, which has enabled me to develop commercially successful, insight-driven brand strategies. I am passionate about building premium brands that resonate globally while delivering measurable growth.
As a business owner and product manager, I have developed and launched products, managed P&Ls, and led digital marketing initiatives. My experience includes international business setup and development, trade and category management, space planning, and IT strategy development and implementation. I am adept at business process mapping, brand re-engineering, and performance management development and reporting.
I have held senior roles such as Senior Solutions Consultant at Symphony AI, where I led pre-sales activities, presented AI retail solutions, and managed project implementation. Currently, I am contracted as a Product Manager for the Pho3nix Club, overseeing rebranding, business systems management, and event planning.
My entrepreneurial spirit is demonstrated through founding SWOZZI GmbH, an online active swimwear business, where I manage product development, digital marketing, sponsorships, production, and distribution. I have also co-owned and consulted for a cocktail business, contributing to product development and market launch.
Throughout my career, I have demonstrated strong project and program management skills, including PRINCE2 and SCRUM accreditation, managing global projects for British American Tobacco, and facilitating training workshops. I am experienced in stakeholder management, supplier evaluation, and delivering business improvement projects aligned with strategic objectives.
I am committed to continuous learning and development, holding a Bachelor of Commerce with triple majors, a Certificate in Market Research, and a Masters in Human Nutrition. I am fluent in English and German and hold Swiss and Australian citizenships.
Pre-sales role for Symphony AI Retail portfolio; leadership during sales cycle; presented customer-centric retail sales cycle solutions; conducted SWOT analysis; facilitated discovery meetings; involved in retail sales cycles; defined scope and deliverables; post-sales implementation; project management for a customer in Latvia.
Contracted 50%; rebranding of international sports team; management of business systems; developed and managed team apparel; managed budgets for IT platform, apparel, events, and training camps; planned and created training camps and VIP events; created fundraising platform.
Developed and launched start-up business; product management including market definition, product vision, design prioritization, data analysis, and roadmap planning; financial modelling; digital marketing including SEO, social media marketing, video creation, website creation; sponsorship management; production coordination; distribution management.
Business consultancy and support; product development project; launch of FMCG cocktail mix in Switzerland; industry and business analysis; supplier payments and accounting; repackaging; sales and marketing.
Managed planning, building, and implementation of financial, marketing, and sales force software applications; managed portfolio of projects across Global Travel Retail; implemented IT projects across Americas, Europe, and Asia; created project management platforms, guidelines, templates; liaised with stakeholders; prepared documents including briefings, risk analysis, reports; developed strategic initiatives; facilitated PRINCE2 training and workshops.
Analyzed business processes and systems; proposed developments and implementations; ensured projects followed best practices; conducted post-implementation reviews; provided system training; managed communication with stakeholders; managed suppliers and evaluated performance.
Identified, developed, and implemented business improvement projects; managed implementation of Central Data Library and Outlet Management System; maintained systems product and outlet master data.
Managed and supported development and implementation of category management approach; initiated new business concepts; built first Category Management Platform; ensured execution of category management technology capabilities; developed processes and tools for assortment planning.
Supported front-end tools for clients; ad-hoc planogram creation; product management for Apollo software; customer software training; evaluated and introduced new software tools; quantitative data analysis; client presentations; European data requests; contact person for information resource services in Switzerland.
Help desk support for marketing software; sold new software solutions; quantitative data analysis; consulting; coordinated ISDN data delivery solutions.
Managed electronic fixture management; quantitative and qualitative analysis; product ranging analysis; head of electronic space planning for Queensland.
Renegotiated trading agreements; sourced stock; communicated with trading business managers; data analysis; electronic merchandising.
Created brochures, store signs, internal and external forms; store ticketing creation; created ad-hoc promotional information.
Bachelor of Commerce with triple major in Marketing, Human Resource Management, Retail Management
Certificate in Market Research
Masters in Human Nutrition
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