I am a marketing and growth leader with over 4 years of experience building and scaling data-driven strategies for international IT and digital products. Throughout my career, I have successfully launched and grown AI-driven and SaaS solutions, including transforming an internal AI tool into a B2B product by developing the brand, launching Telegram and LinkedIn presences, and building communications that generated a stable flow of inbound leads and increased corporate revenue. I am comfortable managing multiple products in parallel, owning strategy, funnels, creatives, performance channels, and key metrics such as CAC, LTV, ROI, conversion, and retention.
In my recent role as Marketing & Growth Lead at an international IT company in Prague, I led key digital and marketing initiatives targeting German and Czech audiences. I launched the Nordic direction by building a marketing team for the Scandinavian market from scratch, growing revenue to 150,000–200,000 USD per month and increasing international revenue by more than 35%. I owned go-to-market and growth strategies for several directions simultaneously, adapting messaging to local markets and optimizing performance channels through A/B testing and user retention improvements.
Previously, as Head of Marketing at Apree Team in Saint Petersburg, Russia, I built the marketing function from the ground up, including strategy, positioning, content, performance channels, CRM, and analytics. I led distributed teams of up to 45 people and grew project revenue from 70,000 to 390,000 USD per month while increasing audience reach from 13 to 37 million users. I ran A/B tests to optimize funnels at acquisition and monetization stages, improving click-through and conversion rates by 25%, and managed marketing unit economics such as CAC, LTV, ROMI, and channel payback.
Earlier in my career, I served as Head of Sales at Scyscanner, where I grew from Sales Manager to lead a team responsible for revenue targets in the aviation segment. I developed and executed sales and promotional strategies, contributed to revenue growth and market expansion, and improved team performance through training and performance routines.
I hold a Bachelor in Security Management from The University of Security Management in Kosice, Slovakia, and a BA in Foreign Languages (English & French) from Novosibirsk State Pedagogical University. I am fluent in Russian (native) and English (C1). I have also completed certifications in Marketing Management and Agile Product Ownership. I am passionate about leveraging data-driven decision making and cross-functional collaboration to drive growth and deliver impactful marketing results.
