I am an award-winning creative lead with a hands-on, buck-stops-here approach to building brand experiences. I specialize in solving real-world challenges through idea-led design, whether in experiential, retail, or digital environments. I believe craft is the first consumer take-away in the application of commercial design, and that strong ideas deserve strong execution. I am a procedural hawk who thrives on discovering efficient ways of working through complex projects, cumbersome deliverables, and new challenges.
I have a strong focus on developing young designers and art directors, helping to bring out their skills and grow their confidence through mentorship and structure. Over the years, I have led teams in creating head-turning brand experiences and content that engages consumers across multiple channels. My leadership style emphasizes clarity, consistency, and hands-on involvement to raise standards and deliver measurable impact.
My experience spans from leading design execution for retail and ecommerce projects to directing high-volume mechanical review cycles and digital routing. I have successfully managed and developed creative teams, including global art directors, and contributed to significant business growth through strategic client partnerships and innovative processes.
I am proficient in multidisciplinary design leadership and expert in Adobe Creative Suite, Procreate, Blender 3D, and other creative tools. I have a deep understanding of pre-press production, color theory, typesetting, and studio photography processes. Additionally, I am adept at integrating emerging technologies such as AI-enhanced workflow optimization and generative design applications to maintain a competitive advantage.
I am seeking to join a team where I can continue to create compelling brand experiences and mentor the next generation of designers, driving both creative excellence and business success.
Lead a team of 4 creatives developing consumer activation campaigns, brand experiences and seasonal design systems for Molson Coors and Nestle Waters. Sketching and refining functional display concepts, developing social content and on-prem branded premium tools. Leading design execution across retail and ecommerce focused projects.
Led experiential brand campaigns in the alcohol CPG space specializing in industrial design concepting and photoshoot direction. Created idea-led activations, consumer experiences, and digital toolkits, from seasonal pulses to full brand world rollouts, that delivered measurable impact. Managed and developed a five-person core team and oversaw a global team of art directors based in India. Helped grow a $6M RFP win into a $12M retainer over five years. Co-developed the agency’s internal photoshoot sell-in process, now a seven-figure revenue stream. Directed high-volume mechanical review cycles and digital routing. Enforced consistency and raised standards through procedural clarity and hands-on leadership.
Created activation campaigns for personal care, beauty (Unilever), and OTC pharma brands. Designed for shopper programs, sampling, pop-ups, and guerrilla events. Brought brands to life through tactile, high-impact physical spaces. Adapted creative across retail and live environments. Mentored junior designers and improved team output with a focus on structure and creative integrity.
Developed shopper marketing campaigns for alcohol, CPG, and OTC pharma. Designed POS and on-premise materials for grocery, liquor, and hospitality channels. Adapted campaigns for compliance and market-specific execution. Led production and cross-functional collaboration on channel-specific promotions.
Bachelor of Fine Arts in Communication Design
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