I am Ivan Assovskiy, a seasoned professional specializing in business development, affiliate marketing, and media buying. With extensive experience in sales management and online advertising, I have honed my skills in campaign optimization, lead generation, and strategic planning to maximize client acquisition and budget efficiency. My approach is data-driven, focusing on innovative market analysis to drive growth and deliver measurable results.
Throughout my career, I have led performance marketing operations across affiliate and adtech projects, managing six-figure monthly advertising budgets and generating up to $300,000 in monthly profit from media buying campaigns. I excel at building and optimizing campaigns across various channels including social media, in-app, and ad network traffic, while developing testing frameworks to improve ROI and scaling stability.
I have held leadership roles such as Chief Marketing Officer and Head of Media Buying, where I built acquisition and positioning strategies from scratch, set up performance funnels, analytics, and tracking structures, and advised founders on product-market fit. My experience includes managing campaigns on platforms like Google, Facebook, and TikTok, and working with multi-million-dollar companies on a performance basis.
In addition to my marketing expertise, I have a strong background in business development, having co-founded ZenAds and contributed to the growth of global ad networks. I am passionate about mentoring and coaching teams, equipping business development managers with the strategies and skills necessary for client acquisition and relationship management.
I am committed to continuous improvement and innovation, providing expert consultancy on UI/UX design and feature development to ensure platforms deliver intuitive and impactful user experiences. I am adept at troubleshooting, testing, and gathering comprehensive feedback to optimize product performance and meet evolving market demands.
I am based in Portugal and am eager to leverage my skills and experience to drive growth and success in dynamic and challenging environments. I look forward to connecting with like-minded professionals and exploring new opportunities in the affiliate marketing and media buying space.
Lead performance marketing operations across affiliate and adtech projects; Generate up to $300,000 monthly profit in media buying campaigns; Manage six-figure monthly advertising budgets; Build and optimize campaigns across social, in-app, and ad network traffic; Develop testing frameworks to improve ROI and scaling stability; Advise companies on media buying strategy, tracking, and team structure.
Hired to lead marketing strategy for a new product initiative; Built acquisition and positioning strategy from scratch; Set up performance funnels, analytics, and tracking structure; Advised founders on product-market fit.
Led and scaled a media buying team in a top European in-app agency; Managed campaigns across Google, Facebook, TikTok, in-app, and ad exchanges; Worked with multi-million-dollar companies on performance basis; Increased media buying profit share within the company; Recruited, trained, and mentored media buyers; Integrated new traffic sources: in-app, OEM, display, and social.
Led performance marketing operations; Managed campaigns and budgets; Mentored media buyers.
Built the media buying department from the ground up; Launched internal CPA network initiatives; Integrated in-house offers into the platform; Supported ad sales and strategic advertiser partnerships; Contributed to growth of a global ad network with multi-million-dollar turnover; Mentored and coached Business Development Managers.
Contributed to growth strategies; Provided consultancy on UI/UX design and feature development; Led troubleshooting and testing efforts; Conducted feedback collection and analysis.
Built performance marketing agency from zero to profitable operation; Reached up to $300,000 monthly profit in media buying; Secured tier-1 mobile app clients; Built and trained internal media buying team; Led strategy, hiring, and client acquisition; Represented company at industry conferences and events.
Establishing new business contacts; Working with key clients; Maintaining stable revenue growth.
Bachelor of Public Relations
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