Head of Performance Marketing | User Acquisition
About Me
I am Ivan Assovskiy, a seasoned professional specializing in business development, affiliate marketing, and media buying. With extensive experience in sales management and online advertising, I have honed my skills in campaign optimization, lead generation, and strategic planning to maximize client acquisition and budget efficiency. My approach is data-driven, focusing on innovative market analysis to drive growth and deliver measurable results.
Throughout my career, I have led performance marketing operations across affiliate and adtech projects, managing six-figure monthly advertising budgets and generating up to $300,000 in monthly profit from media buying campaigns. I excel at building and optimizing campaigns across various channels including social media, in-app, and ad network traffic, while developing testing frameworks to improve ROI and scaling stability.
I have held leadership roles such as Chief Marketing Officer and Head of Media Buying, where I built acquisition and positioning strategies from scratch, set up performance funnels, analytics, and tracking structures, and advised founders on product-market fit. My experience includes managing campaigns on platforms like Google, Facebook, and TikTok, and working with multi-million-dollar companies on a performance basis.
In addition to my marketing expertise, I have a strong background in business development, having co-founded ZenAds and contributed to the growth of global ad networks. I am passionate about mentoring and coaching teams, equipping business development managers with the strategies and skills necessary for client acquisition and relationship management.
I am committed to continuous improvement and innovation, providing expert consultancy on UI/UX design and feature development to ensure platforms deliver intuitive and impactful user experiences. I am adept at troubleshooting, testing, and gathering comprehensive feedback to optimize product performance and meet evolving market demands.
I am based in Portugal and am eager to leverage my skills and experience to drive growth and success in dynamic and challenging environments. I look forward to connecting with like-minded professionals and exploring new opportunities in the affiliate marketing and media buying space.
Skills
Business DevelopmentStrategic PlanningRelationship ManagementTrainingTroubleshootingLead GenerationTeam LeadershipDigital MarketingBudget ManagementMentoringCoachingTestingProspectingSales ManagementMarketing StrategyClient ManagementSocial Media MarketingGoogle AdsMarketing AnalyticsAdvertisingFacebook AdsOnline MarketingPaid Marketing
Education
Bachelor of Public Relations
Experience
Lead performance marketing operations across affiliate and adtech projects; Generate up to $300,000 monthly profit in media buying campaigns; Manage six-figure monthly advertising budgets; Build and optimize campaigns across social, in-app, and ad network traffic; Develop testing frameworks to improve ROI and scaling stability; Advise companies on media buying strategy, tracking, and team structure.
Hired to lead marketing strategy for a new product initiative; Built acquisition and positioning strategy from scratch; Set up performance funnels, analytics, and tracking structure; Advised founders on product-market fit.
Led and scaled a media buying team in a top European in-app agency; Managed campaigns across Google, Facebook, TikTok, in-app, and ad exchanges; Worked with multi-million-dollar companies on performance basis; Increased media buying profit share within the company; Recruited, trained, and mentored media buyers; Integrated new traffic sources: in-app, OEM, display, and social.
Led performance marketing operations; Managed campaigns and budgets; Mentored media buyers.
Built the media buying department from the ground up; Launched internal CPA network initiatives; Integrated in-house offers into the platform; Supported ad sales and strategic advertiser partnerships; Contributed to growth of a global ad network with multi-million-dollar turnover; Mentored and coached Business Development Managers.
Contributed to growth strategies; Provided consultancy on UI/UX design and feature development; Led troubleshooting and testing efforts; Conducted feedback collection and analysis.
Built performance marketing agency from zero to profitable operation; Reached up to $300,000 monthly profit in media buying; Secured tier-1 mobile app clients; Built and trained internal media buying team; Led strategy, hiring, and client acquisition; Represented company at industry conferences and events.
Establishing new business contacts; Working with key clients; Maintaining stable revenue growth.