Senior Product Designer

- Led UX & UI design for 80+ websites, from discovery to delivery, improving user engagement and site performance.
- Conducted UX research and data analysis using Google Analytics, Hotjar, SEMrush, and Search Console to inform design decisions.
- Improved accessibility and increased conversion rates through data-driven design iterations.
- Collaborated with cross-functional teams to align UX strategy with business goals.
- Delivered actionable design recommendations that led to measurable improvements in usability and performance.
- Direct collaboration with Customer Service, CX, Design and IT teams.

Responsible for the creative process, production, and final artwork for websites, branding, and graphic design projects.

Creation of editorial graphic projects, websites, and institutional materials.

Creation of websites and social media images.

Layout design for websites, apps, Facebook pages, and email marketing, as well as HTML/CSS implementation for various clients.