I am a Growth & Martech Strategist with over 7 years of experience working across Europe and Japan. My expertise lies in combining performance marketing, SEO, and scalable acquisition systems with a strong background in tech leadership and product environments. I have successfully built digital ecosystems from the ground up and scaled multi-channel acquisition strategies including paid, organic, and influencer marketing.
Throughout my career, I have led cross-functional international teams in AI product development, driving internal AI platform adoption to improve project efficiency across multiple client teams. I excel at translating complex technical AI solutions into tangible business value and act as a strategic interface between engineering teams and business stakeholders to ensure alignment and execution.
I have a proven track record in digital marketing, having founded KoenigsContent where I drove SEO campaigns that resulted in top 1–3 rankings for high-intent finance and IT keywords within 12 months. I also enabled DACH market entry for international clients through localized SEO strategies and developed content systems for YouTube and LinkedIn, managing analytics and performance optimization.
My experience extends to managing influencer partnerships and digital campaigns in Japan, adapting content for cultural relevance and improving engagement across platforms like Instagram, TikTok, and RedNote. I have also led the development of React-based websites and designed scalable SEO architectures to enable long-term organic growth.
I am fluent in German and English, conversational in Japanese, and currently learning Norwegian. My passion for continuous learning and integration is reflected in my personal interests, including martial arts, creative content creation, and spending time in nature for reflection and recharging.
Led cross-functional international teams in AI product development. Conducted high-level workshops translating technical AI solutions into business value. Drove internal AI platform adoption improving project efficiency across multiple client teams. Acted as strategic interface between engineering teams and business stakeholders, ensuring alignment and execution.
Drove SEO campaigns resulting in Top 1–3 rankings for high-intent finance & IT keywords within 12 months. Enabled DACH market entry for international clients via localized SEO strategy. Developed and executed YouTube and LinkedIn content systems, including analytics, performance tracking, and optimization. Built and managed KoenigsContent’s LinkedIn presence, creating content calendar, distribution workflows, and audience growth.
Developed and managed influencer partnerships across Instagram, TikTok and RedNote, expanding brand visibility among Japanese and international audiences. Managed end-to-end digital campaigns, including briefing, content coordination, performance tracking, and reporting insights. Adapted campaigns for Japanese and international audiences to improve engagement and cultural relevance. Acted as cross-functional communication bridge (JP–EN–DE), ensuring stakeholder alignment and message consistency.
Built and optimized Google Ads campaigns achieving ~NOK 0.1 CPC and NOK 10–20 CPA. Led development of a React-based company website from concept to live prototype within 20 days. Designed scalable SEO architecture to enable long-term organic acquisition and measurable growth. Launched full brand and digital presence within 30 days starting from zero assets.
Master of Science in Business Informatics
Bachelor of Science in Business Economics
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