I am a Digital Lead with over 3 years of experience in launching and managing marketing campaigns from scratch. My expertise includes developing digital strategies, brand promotion strategies, monitoring metrics and KPIs, and optimizing campaigns based on business KPIs and budgets. I am skilled in audience segmentation, A/B testing, backlog management, and leading teams of up to 15 people.
Throughout my career, I have worked across various markets including FMCG, Retail, Real Estate, E-Commerce, DIY, I-Gaming, and Banking. I have successfully led marketing teams and campaigns with budgets ranging from 4 to over 100 million rubles, delivering measurable growth in conversion rates, customer retention, and campaign efficiency.
I have experience managing cross-functional teams and coordinating product and analytics teams to develop and implement B2B and B2C marketing strategies. My approach is data-driven, focusing on market and competitor analysis, customer segmentation, and continuous optimization to maximize ROI.
I am comfortable working remotely or in hybrid formats and am open to relocation and business trips. I am fluent in Russian, advanced in English, and have intermediate German skills. I am passionate about driving marketing innovation and delivering impactful results through strategic planning and team leadership.
I am eager to bring my skills in digital marketing management, strategic planning, and team leadership to a dynamic organization where I can contribute to growth and brand development.
Led a team and marketing campaigns for 15+ clients with budgets from 4 to 25 million rubles. Delivered 40+ optimization strategies improving CR by 15% and reducing CPO by 10%. Conducted audience segmentation increasing orders by 20%. Established two internal processes reducing routine task time by 10% and eliminating delays on extraordinary tasks.
Managed product and analytics teams for 8+ clients with budgets over 100 million rubles. Developed 30+ digital strategies increasing LTV by 13%. Conducted audience analysis improving conversion rates by over 15%. Optimized task distribution reducing average task completion time by 55%.
Implemented digital campaigns (performance and media placements). Prepared 8+ promotion strategies and 15+ media plans with budgets from 6 to 15 million rubles. Delivered 180+ weekly and 10+ post-campaign reports optimizing budgets by 30%. Increased campaign reach by 20% and app installs conversion by 4% while reducing CAC by 2%. Conducted A/B testing leading to campaign launch with accelerated delivery achieving 25%+ order growth and 6% CPO optimization.
Managed launch and analysis of subscription model products with a team of 40+ across 7+ marketing campaigns in B2B and B2C segments. Launched 100+ campaigns including 40+ email marketing, 50+ performance, and 20+ influencer campaigns. Optimized media budgets reducing total spend by 25%. Improved key metrics (LTV, FTD, RR, CPA, CR, ARPU) resulting in doubled LTV and 9% FTD growth.
Coordinated launch and management of marketing campaigns with a team of 3 employees and 15 contractors. Launched 200+ campaigns with average budgets over 8 million rubles. Built and implemented reporting system reducing KPI communication time by 70%. Optimized requirements gathering and communication reducing campaign launch time by 20%. Replaced ineffective contractors increasing campaign margin by 15%.
Managed marketing campaigns for 20+ clients. Developed marketing communication strategies based on 25+ market and competitor analyses. Proposed 5+ optimizations increasing retention rate by 10% and average check by 15%. Negotiated advertising with 500+ bloggers.
Created and promoted content for university portal and small business social media and SEO. Developed content plans, managed Telegram channel and website news page. Conducted campaign analysis and optimization increasing social media reach by 30% and engagement by 19.4%, improving CTR by 15%.
Higher Education in Marketing (in English)
International Business School
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