Business Manager | Product Specialist Neiman Marcus Direct, Dallas, TX | Neiman Marcus Online & BG.com (Remote)
Executed bi-monthly promotional email campaigns and weekly targeted follow-up emails to drive engagement and incremental sales. Managed audience segmentation and customer outreach to support brand-specific marketing initiatives. Partnered with brand representatives and buying teams to implement seasonal promotional strategies and optimize sell-through. Monitored product performance and supported inventory replenishment decisions based on sales trends. Delivered high-touch digital client experiences via live chat, phone, and email, strengthening loyalty and repeat business. Recreated in-store luxury experiences digitally, strengthening customer loyalty. Helped translate in-store luxury experiences into digital environments to support omnichannel engagement.