Andrea Failla
Andrea Failla

Sociologist | Digital Marketing | Customer Experience

Actively looking · Member since 30 Mar 2026
Message
Location
Argentina
Desired salary
Unspecified
Work preference
Full Time
Experience level
Not set

About

Professional summary

I am a marketing specialist with experience in Customer Experience, content marketing, and growth operations. I combine metrics analysis, audience management, and digital content production to optimize strategies, improve customer experience, and position brands effectively in digital environments. My background spans the private sector, institutional projects, and academic outreach, where I have applied both quantitative and qualitative approaches.

I am analytical, organized, and results-oriented, with a strong focus on performance optimization. I have developed skills in turning data into actionable insights and collaborating with creative, technical, and commercial teams to achieve business goals. My work involves managing digital communication, content planning, and public campaign promotion across various platforms.

In my current role as a CX & Growth Operations Analyst, I support e-commerce operations by managing product catalogs, SEO-oriented descriptions, and post-sales metrics to inform inventory decisions. I handle multi-channel post-sales management and coordinate with logistics teams to resolve incidents, while also contributing to social media content planning and campaign concepts.

I also coordinate audio content production for an academic podcast, managing voice talent, production teams, and digital content calendars to ensure timely publishing and project growth. Previously, I have worked as a Social Media & Digital Marketing Specialist for a municipal government, developing social media strategies and monitoring community engagement.

My education includes a Bachelor's Degree in Sociology, a Digital Marketing Specialization, and a Diploma in Marketing & Strategic Planning. I am fluent in Spanish and have advanced proficiency in English. I am proactive, adaptable, and committed to continuous learning in fast-changing digital environments.

Skills

15 capabilities

Experience

Career history

CX & Growth Operations Analyst Digital Strategy S.A.S.

Supported e-commerce operations across customer experience, catalog management, and digital growth. Managed and optimized the Tienda Nube store, including product uploads, SEO-oriented descriptions, and image quality control. Monitored post-sales metrics and consumer trends to prepare purchase recommendations and inform inventory decisions. Handled multi-channel post-sales management (phone, email, WhatsApp, and Mercado Libre), including claims, returns, and warranties. Coordinated with logistics teams to resolve incidents, prepared performance reports, and contributed to social media content planning and campaign concepts for key dates.

Audio Content Coordinator SocioPodcast

Coordinated voice talent and production teams for an academic podcast, planning recording schedules and aligning content with communication and positioning goals. Managed digital content calendars and coordinated production workflows to ensure timely publishing. Collaborated with students, alumni, and faculty while researching interview opportunities to expand the project’s reach.

Social Media & Digital Marketing Specialist Municipalidad de Hurlingham

Managed institutional digital communication, including content planning and public campaign promotion. Developed social media strategies (Instagram, TikTok, Facebook), coordinated with multiple departments, and monitored community interaction to improve reach, engagement, and clarity of communication.

Marketing Content Analyst BMC Strategic Innovation

Brand positioning and competitive analysis, identifying market gaps and developing business strategies based on quantitative and qualitative consumer insights. Benchmarking, communication analysis, and reporting on market, social, and cultural trends. Project management, including progress tracking, deliverables control, coordination with freelance teams, and client communication to ensure relevant results.

Education

Learning history

University of Buenos Aires

Bachelor of Sociology

Coderhouse

Digital Marketing Specialization

Training in Digital Marketing focused on strategy planning, social media management, and content development. Includes the creation and management of digital advertising campaigns in Meta Ads Manager and Google Ads, an introduction to metrics analysis with Google Analytics, and the use of Looker Studio for data visualization. Also covers the fundamentals of Growth Marketing, user acquisition, campaign optimization, and continuous improvement of results in digital environments.

Capacitarte

Diploma in Marketing & Strategic Planning

Comprehensive training with a focus on E-commerce, Pricing Strategies, and Positioning. Specialization in identifying commercial opportunities, market research, CRM management, and planning growth-oriented digital campaigns.

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