I bring a combination of design expertise and hands-on problem-solving skills to the role of Product Designer. What sets me apart is my ability to think about design from a marketing perspective, especially considering the target user audience, and taking into account everything from the design process to the product's market launch.
My experience includes working as a Part-Time Digital Marketing Assistant at Tonbright Co., where I conducted market research and competitor analysis to identify growth opportunities and monitored campaign performance metrics. I also worked remotely as a UX/UI Designer for the Shylo app, designing intuitive user interfaces and optimizing user experiences through user research and iterative prototyping.
Additionally, I completed an Industrial Design Internship at Kuray Display, focusing on designing modular display systems and collaborating on visually compelling retail and marketing designs. During my graduation project at Commencis, I developed a product-service system called Patii, connecting shelters, veterinarians, volunteers, and donors to support stray animals. I designed both the mobile application and interactive feeding stations to enhance engagement and community participation.
My education includes a Master of Science in Marketing from Óbuda University, where I focus on consumer behavior, innovation marketing, business economics, and customer relationship management. I also hold a Bachelor of Industrial Design from Middle East Technical University, where I gained interdisciplinary experience through hands-on projects emphasizing sustainability, mobility, and social innovation.
Outside of formal roles, I have been active as a Digital Artist and Game Designer, participating in game jams and winning third place in the National Green Jam in Türkiye. I also freelance as a digital artist, creating illustrations for children's storybooks and graphic design assets. I am accustomed to working under tight schedules in dynamic team environments, developing skills in system thinking, design research, and iterative prototyping.
Conducted market research, competitor analysis to identify opportunities for growth and differentiation. Monitored and analyzed key metrics to track campaign performance and identify areas for improvement.
Designed intuitive user interfaces and optimized user experiences for the Shylo app, focusing on seamless navigation and engagement. Conducted user research and iterative prototyping to align the app’s design with user needs and preferences.
Designed and developed modular display systems for brand campaigns, focusing on user engagement. Collaborated with teams to create visually compelling and communication-driven designs for retail and marketing environments.
Developed a product-service system called Patii, a digital and physical network connecting shelters, veterinarians, volunteers, and donors to support stray animals. Designed both the mobile application via Figma and interactive feeding stations using Autodesk Fusion360 to enhance engagement and encourage community participation. Conducted user research, benchmarking, and system mapping to identify user needs and design effective support mechanisms.
Master of Science in Marketing
Focusing on courses such as Consumer Behavior, Innovation Marketing, Business Economics, and Customer Relationship Management (CRM), Innovation Project Management. Developing analytical and strategic thinking skills to bridge the gap between design, marketing, and user experience. Exploring how creativity and market insight drive value creation and brand communication in competitive environments.
Bachelor of Industrial Design
Collaborated with leading design and technology firms such as Commencis, TÜRASAŞ, ADEL to develop user-centered product-service systems with real-world impact. Gained strong interdisciplinary experience through hands-on studio projects focusing on sustainability, mobility, and social innovation. Honed critical skills in system thinking, design research, and iterative prototyping while working in dynamic team environments under tight deadlines.
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