I am a Senior Performance Marketing professional with over 11 years of experience specializing in driving customer acquisition through Paid Search and multi-channel paid media strategies. Throughout my career, I have managed seven-figure monthly budgets across various international markets including the UK, Italy, Spain, Germany, Nordics, Canada, Australia, and New Zealand. I have led specialist teams and built comprehensive acquisition stacks, covering everything from campaign architecture to tracking, attribution, and data-driven reporting.
Alongside my expertise in paid media, I possess strong hands-on experience in MarTech, owning full tracking stacks such as GA4, GTM server-side, Redtrack, and Voluum. I am proficient in advanced Meta pixel implementation, including cross-account pixel sharing, and I develop automated multi-source reporting databases with API integrations. My experience spans multiple verticals including eCommerce, lead generation, and iGaming, often working in high-competition and compliance-driven environments.
Currently, I am integrating AI-enabled automation, GPT-driven analysis, and advanced audience strategies to enhance acquisition efficiency across digital channels. I work independently as a consultant, managing clients across diverse sectors such as affiliate and operator acquisition in iGaming, B2C software and digital product sales in eCommerce, and patient acquisition campaigns in health and wellness lead generation.
I consistently achieve target CPA goals through disciplined bid management, granular audience segmentation, and continuous landing page optimization. I own end-to-end MarTech stack setup and management for each client, configuring tools like Redtrack, Voluum, and server-side GTM via Stape.io for cookieless tracking resilience. I also implement and manage Meta pixels at an advanced level to maximize signal quality and retargeting capabilities.
My technical skills include building automated Google Sheets performance databases pulling live data via REST APIs, developing Python and Apps Script automations for campaign management and reporting, and designing/managing WordPress websites and social landing pages. I define and oversee Paid Search strategies as the primary channel, supported by Paid Social, Display, and Video, adapting approaches to vertical-specific compliance and audience behavior.
I apply AI-enabled analysis using GPT prompt workflows and Ads Scripts to accelerate insight generation, creative iteration, and bid strategy refinement across high-volume campaigns. My leadership experience includes managing teams, coaching, and collaborating cross-functionally to optimize campaign performance and reporting frameworks.
I am passionate about leveraging technology and data-driven strategies to deliver scalable and efficient customer acquisition solutions in dynamic and competitive markets.
