Marketing Specialist

I am a passionate marketing and copywriting specialist with a strong obsession for KPIs and delivering measurable results. Over the years, I have contributed to over 10 million mobile game downloads and crafted high-converting copywriting campaigns achieving conversion rates as high as 12%. My expertise extends to creating scroll-stopping top-of-funnel ads with click-through rates reaching 11%, and driving year-over-year revenue growth by 12%. I have also developed PWA marketing strategies that resulted in conversion rates of 26%.

I do not come from a traditional academic background or fancy schools, but I make up for it with a relentless attitude and a hands-on approach to marketing challenges. I dive deep into the details and focus on delivering fascinating and impactful results that matter to businesses.

Currently, I am the Co-Founder and Head of Marketing at Chill Play Games, where I have led the company from MVP to over 10 million downloads, managed ASO, store events, and video creative production, and achieved a 12% revenue increase in a declining market. I also increased retention by 5% through innovative in-game marketing strategies.

In addition, I work as a Marketing Executive for Booknet & MyNovel, where I develop PWA marketing strategies with an average conversion rate of 26%, manage top-of-funnel Meta and Google ads with strong CTR and CR, and write compelling copy for various webpages and offers targeting both bottom and top of funnel.

Previously, I co-founded Benchies UK Snacks, onboarding 8 retail businesses in 6 months, setting up Shopify stores, and driving 60% of sales through organic SEO traffic. I maintained near-perfect customer satisfaction and developed marketing strategies encompassing copywriting, direct response, media buying, GA4 analytics, ASO, store event management, team and project management, AI-prompting, Canva graphic/video design, and web development with vibe coding.

I am eager to bring my marketing expertise, creativity, and data-driven mindset to new challenges and opportunities. Thank you for considering my profile, and I look forward to discussing how I can contribute to your team.