Marketing Manager

I am a Commercial Engineer with over 6 years of experience leading brand strategy, product launches, and integrated campaigns in regional markets. I have a strong background coordinating agencies, managing budgets with a focus on ROI, and defining pricing based on competitive analysis. My profile is a hybrid between communication strategy and digital performance, including expertise in Google Ads, Meta Ads, CRM, and SEO. Additionally, I have advanced commercial analytics skills supported by a Diploma in Data Science and Artificial Intelligence.

Currently, I work as a Digital Marketing Consultant at Austral Digital, where I design and implement B2C acquisition funnels, optimize Meta Ads and Google Ads campaigns, and build commercial metric dashboards using Looker Studio. I also provide advisory services to redesign commercial processes and identify bottlenecks between lead generation and closing.

Previously, I managed a tourism property portfolio as an independent broker and property administrator, handling dynamic pricing and content strategy to maintain high occupancy during peak seasons. I also managed the full commercial cycle including negotiation and closing of sales operations.

As Marketing Manager at Inmobiliaria Grupohogares, I led brand strategy and commercial launches, coordinated cross-functional teams, managed agencies and suppliers, and executed integrated multichannel campaigns. I was responsible for pricing strategy, competitive analysis, CRM implementation, and budget management focused on ROI.

Earlier, as Project Manager at the same company, I coordinated a portfolio of over 250 units, conducted market research to support pricing and positioning decisions, and optimized sales processes to reduce downtime between stages.

I hold a Diploma in Data Science and Artificial Intelligence from Universidad del Desarrollo, a Master's degree in Strategic Management and Sustainability, and a Commercial Engineering degree from Universidad Adolfo Ibáñez. I am a native Spanish speaker with intermediate English skills for technical reading and professional use.