I am a Commercial Engineer with over 6 years of experience leading brand strategy, product launches, and integrated campaigns in regional markets. I have a strong background coordinating agencies, managing budgets with a focus on ROI, and defining pricing based on competitive analysis. My profile is a hybrid between communication strategy and digital performance, including expertise in Google Ads, Meta Ads, CRM, and SEO. Additionally, I have advanced commercial analytics skills supported by a Diploma in Data Science and Artificial Intelligence.
Currently, I work as a Digital Marketing Consultant at Austral Digital, where I design and implement B2C acquisition funnels, optimize Meta Ads and Google Ads campaigns, and build commercial metric dashboards using Looker Studio. I also provide advisory services to redesign commercial processes and identify bottlenecks between lead generation and closing.
Previously, I managed a tourism property portfolio as an independent broker and property administrator, handling dynamic pricing and content strategy to maintain high occupancy during peak seasons. I also managed the full commercial cycle including negotiation and closing of sales operations.
As Marketing Manager at Inmobiliaria Grupohogares, I led brand strategy and commercial launches, coordinated cross-functional teams, managed agencies and suppliers, and executed integrated multichannel campaigns. I was responsible for pricing strategy, competitive analysis, CRM implementation, and budget management focused on ROI.
Earlier, as Project Manager at the same company, I coordinated a portfolio of over 250 units, conducted market research to support pricing and positioning decisions, and optimized sales processes to reduce downtime between stages.
I hold a Diploma in Data Science and Artificial Intelligence from Universidad del Desarrollo, a Master's degree in Strategic Management and Sustainability, and a Commercial Engineering degree from Universidad Adolfo Ibáñez. I am a native Spanish speaker with intermediate English skills for technical reading and professional use.
Designed and implemented B2C acquisition funnels, optimized Meta Ads and Google Ads campaigns, built commercial metric dashboards in Looker Studio, and advised on redesigning commercial processes to identify bottlenecks.
Managed tourism property portfolio on Airbnb and Booking with dynamic pricing and content strategy; handled full commercial cycle including negotiation and closing of sales operations.
Led brand strategy and commercial launches, coordinated cross-area teams, managed agencies and suppliers, executed integrated multichannel campaigns, defined pricing strategy, implemented CRM, and managed marketing budget focused on ROI.
Coordinated portfolio of over 250 units, conducted market research for pricing and positioning, and optimized sales processes to reduce downtime between stages.
Diploma in Data Science and Artificial Intelligence
Master's in Strategic Management and Sustainability
Commercial Engineering
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